Market Research Logo

Luxury Goods in Sweden

Luxury Goods in Sweden

Luxury goods in Sweden saw more moderate growth in 2017, as the economy saw a worse performance than in the review period. Several categories were also more mature, which further constrained growth, such as luxury timepieces, which saw strong growth during the review period. The market is expected to display slower growth in the forecast period than in the review period, as several categories are projected to become more mature, whilst the Swedish central bank has forecast slower GDP growth for...

Euromonitor International's Luxury Goods in Sweden report offers a comprehensive guide to the size and shape of the Luxury Goods market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Goods retailing along with the development of consumers’ shopping patterns. Forecasts to 2022 illustrate how the market is set to change

Product coverage: Designer Apparel and Footwear (Ready-to-Wear), Fine Wines/Champagne and Spirits, Luxury Cars, Luxury Eyewear, Luxury Hotels (5-star plus), Luxury Jewellery, Luxury Leather Goods, Luxury Portable Consumer Electronics, Luxury Timepieces, Luxury Writing Instruments and Stationery, Super Premium Beauty and Personal Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Luxury Goods market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


LUXURY GOODS IN SWEDEN
Euromonitor International
February 2018
LIST OF CONTENTS AND TABLES
Executive Summary
Luxury Goods in Sweden Displays Moderate Growth in 2017
Stronger Growth in Specific Categories
Fragmentation, With A High Proportion of International Brands
Internet Retailing Grows, But Mainly for Affordable Luxury Brands
Uncertainty Over the Development of Luxury Goods in the Forecast Period
Market Indicator
Table 1 Number of High Net Worth Individuals (HNWI): 2012-2017
Market Data
Table 2 Sales of Luxury Goods by Category: Value 2012-2017
Table 3 Sales of Luxury Goods by Category: % Value Growth 2012-2017
Table 4 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2017
Table 5 NBO Company Shares of Luxury Goods: % Value 2012-2016
Table 6 LBN Brand Shares of Luxury Goods: % Value 2013-2016
Table 7 Distribution of Luxury Goods by Format and Category: % Value 2017
Table 8 Forecast Sales of Luxury Goods by Category: Value 2017-2022
Table 9 Forecast Sales of Luxury Goods by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
Swedes' Changing Preferences
the Rise of Internet Retailing and Increased Imports From the US
Growing Interest in Childrenswear
Competitive Landscape
Designer Apparel and Footwear Mainly Comprises Multinational and Domestic Affordable Luxury Brands
Several Luxury Retailers Open Stores Or Expand Their Presence in Sweden
Niche Is Expected To Grow in Importance
Category Data
Table 10 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2012-2017
Table 11 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2012-2017
Table 12 NBO Company Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2012-2016
Table 13 LBN Brand Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2013-2016
Table 14 Distribution of Designer Apparel and Footwear (Ready-to-Wear) by Format: % Value 2012-2017
Table 15 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2017-2022
Table 16 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2017-2022
Headlines
Prospects
Growing Consumer Awareness Drives Sales of Fine Wines/champagne and Spirits
Mixed Results Within Fine Wines and Luxury Spirits During 2017
Continued Strong Demand for Luxury Rum and Gin
Competitive Landscape
Fine Champagne Brands Lead in Sweden
Champagne Brands Display Great Variation in Sales Across the Country
Swedish Brands on the Rise
Category Data
Table 17 Sales of Fine Wines/Champagne and Spirits by Category: Value 2012-2017
Table 18 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2012-2017
Table 19 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2012-2016
Table 20 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2013-2016
Table 21 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2012-2017
Table 22 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2017-2022
Table 23 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2017-2022
Headlines
Prospects
Higher Disposable Incomes and A Relaxed Attitude To Luxury Consumption Drive Sales
Sales of High-end Luxury Cars Are Driven by Rising Disposable Incomes and A Larger Pool of Affluent Swedes
the Government Is Proposing A New Co2 Tax in the Budget for 2018
Competitive Landscape
German Luxury Car Brands Dominate Luxury Cars in Sweden
Smaller High-end Luxury Car Brands Display the Strongest Growth in 2016
Electric Cars Expected To Gain A Higher Share Over the Forecast Period
Category Data
Table 24 Sales of Luxury Cars: Value 2012-2017
Table 25 Sales of Luxury Cars: % Value Growth 2012-2017
Table 26 NBO Company Shares of Luxury Cars: % Value 2012-2016
Table 27 LBN Brand Shares of Luxury Cars: % Value 2013-2016
Table 28 Forecast Sales of Luxury Cars: Value 2017-2022
Table 29 Forecast Sales of Luxury Cars: % Value Growth 2017-2022
Headlines
Prospects
Luxury Sunglasses Sees Continued High Growth in 2017
Intensified Competition From Budget Opticians Limits the Growth of Luxury Spectacle Frames
Eyewear Manufacturers Are Expected To Continue To Focus on Making Eyewear An Accessory
Competitive Landscape
Luxottica Nordic Continues To Lead Luxury Eyewear in Sweden
Marcolin Nordic Is A Challenger in Luxury Eyewear
Consumers' Increased Willingness To Try Out New Designs Is Expected To Open Doors for New Brands
Category Data
Table 30 Sales of Luxury Eyewear by Category: Value 2012-2017
Table 31 Sales of Luxury Eyewear by Category: % Value Growth 2012-2017
Table 32 NBO Company Shares of Luxury Eyewear: % Value 2012-2016
Table 33 LBN Brand Shares of Luxury Eyewear: % Value 2013-2016
Table 34 Distribution of Luxury Eyewear by Format: % Value 2012-2017
Table 35 Forecast Sales of Luxury Eyewear by Category: Value 2017-2022
Table 36 Forecast Sales of Luxury Eyewear by Category: % Value Growth 2017-2022
Headlines
Prospects
the Economy Helps To Drive Sales in Luxury Hotels
Tourists Account for A Growing Proportion of Occupancy
Intensified Competition Is Expected To Negatively Impact Sales
Competitive Landscape
Grand Hôtel Dominates the Market
New Hotels Are Challengers
Niche Is Essential for Luxury Hotels in the Forecast Period
Category Data
Table 37 Sales in Luxury Hotels (5-star plus): Value 2012-2017
Table 38 Sales in Luxury Hotels (5-star plus): % Value Growth 2012-2017
Table 39 Sales in Luxury Hotels (5-star plus) by Country of Origin: % Value 2013-2017
Table 40 NBO Company Shares of Luxury Hotels (5-star plus): % Value 2012-2016
Table 41 LBN Brand Shares of Luxury Hotels (5-star plus): % Value 2013-2016
Table 42 Forecast Sales in Luxury Hotels (5-star plus): Value 2017-2022
Table 43 Forecast Sales in Luxury Hotels (5-star plus): % Value Growth 2017-2022
Headlines
Prospects
Luxury Jewellery Set To Mature in the Forecast Period
Luxury Fine Jewellery Outperforms Luxury Costume Jewellery
Demand for Mid-priced Luxury Jewellery Hampers Growth
Competitive Landscape
Albrekts Guld Is the Clear Winner in A Generally Fragmented Category
Many Fashion Brands Are Expected To Increase Their Luxury Jewellery Portfolios in the Forecast Period
Support for and Growth of Local Players in the Forecast Period
Category Data
Table 44 Sales of Luxury Jewellery by Category: Value 2012-2017
Table 45 Sales of Luxury Jewellery by Category: % Value Growth 2012-2017
Table 46 NBO Company Shares of Luxury Jewellery: % Value 2012-2016
Table 47 LBN Brand Shares of Luxury Jewellery: % Value 2013-2016
Table 48 Distribution of Luxury Jewellery by Format: % Value 2012-2017
Table 49 Forecast Sales of Luxury Jewellery by Category: Value 2017-2022
Table 50 Forecast Sales of Luxury Jewellery by Category: % Value Growth 2017-2022
Headlines
Prospects
Luxury Leather Goods Sees Continued Growth Due To Foreign Tourists
Affordable Luxury Brands Are Valued Amongst the Domestic Population
Women's Luxury Leather Bags and Small Leather Goods Shows the Strongest Growth in 2017
Competitive Landscape
Louis Vuitton Leads Luxury Leather Goods in Sweden
Michael Kors Is the Winner Within Affordable Luxury
Intensified Competition Amongst High-end Luxury Brands in the Forecast Period
Category Data
Table 51 Sales of Luxury Leather Goods: Value 2012-2017
Table 52 Sales of Luxury Leather Goods: % Value Growth 2012-2017
Table 53 NBO Company Shares of Luxury Leather Goods: % Value 2012-2016
Table 54 LBN Brand Shares of Luxury Leather Goods: % Value 2013-2016
Table 55 Distribution of Luxury Leather Goods by Format: % Value 2012-2017
Table 56 Forecast Sales of Luxury Leather Goods: Value 2017-2022
Table 57 Forecast Sales of Luxury Leather Goods: % Value Growth 2017-2022
Headlines
Prospects
Luxury Portable Consumer Electronics Faces Difficulty Achieving High Sales
Luxury Mobile Phones Maintains Its Marginal Size
No Signs That the Demand for Luxury Portable Consumer Electronics Will Gain Ground
Competitive Landscape
Tag Heuer Is the Dominant Player Within Luxury Portable Consumer Electronics, Followed by Affordable Luxury Brands
Several New Brands Are Expected To Enter the Market in the Forecast Period
Manufacturers Are Expected To Continue Focusing on Research and Development
Category Data
Table 58 Sales of Luxury Portable Consumer Electronics by Category: Value 2012-2017
Table 59 Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2016-2017
Table 60 NBO Company Shares of Luxury Portable Consumer Electronics: % Value 2012-2016
Table 61 LBN Brand Shares of Luxury Portable Consumer Electronics: % Value 2013-2016
Table 62 Distribution of Luxury Portable Consumer Electronics by Format: % Value 2012-2017
Table 63 Forecast Sales of Luxury Portable Consumer Electronics by Category: Value 2017-2022
Table 64 Forecast Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2017-2022
Headlines
Prospects
Tourists and High-income Swedes Drive Sales of High-end Luxury Timepieces
Internet Retailing Is Changing the Market for Fashion Luxury Timepieces
the Threat From Luxury Smart Watches Will Remain Limited
Competitive Landscape
High-end Luxury Brands Continue To Take Share From Affordable Luxury Brands
Marc Jacobs, Rolex and Calvin Klein Display Strong Growth
Mid-priced Luxury Brands Are Expected To Continue To See Falling Unit Prices
Category Data
Table 65 Sales of Luxury Timepieces by Category: Value 2012-2017
Table 66 Sales of Luxury Timepieces by Category: % Value Growth 2012-2017
Table 67 NBO Company Shares of Luxury Timepieces: % Value 2012-2016
Table 68 LBN Brand Shares of Luxury Timepieces: % Value 2013-2016
Table 69 Distribution of Luxury Timepieces by Format: % Value 2012-2017
Table 70 Forecast Sales of Luxury Timepieces by Category: Value 2017-2022
Table 71 Forecast Sales of Luxury Timepieces by Category: % Value Growth 2017-2022
Headlines
Prospects
Digitalisation and Swedes' Reluctance To Pay for Quality Luxury Writing Instruments and Stationery Are Obstacles To Higher Sales
Growth in Luxury Writing Instruments and Stationery Due To Rising Interest in Calligraphy
Interest in Luxury Writing Instruments and Stationery Is Expected To Continue in the Forecast Period
Competitive Landscape
Montblanc Holds A Dominant Position Within Luxury Writing Instruments and Stationery
Affordable Luxury Brands Challenge the Luxury Segment
High-end Luxury Brands Are Expected To Face Difficulties Due To Intense Competition
Category Data
Table 72 Sales of Luxury Writing Instruments and Stationery: Value 2012-2017
Table 73 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2012-2017
Table 74 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2012-2016
Table 75 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2013-2016
Table 76 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2012-2017
Table 77 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2017-2022
Table 78 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2017-2022
Headlines
Prospects
1.
Unisex Fragrances Gain Further Ground
Individuality Is Expected To Boom in the Forecast Period
Competitive Landscape
the Large Fashion House Brands Dominate Super Premium Beauty and Personal Care
Niche Brands and Natural Ingredients Are on the Rise in Sweden
Brands Focusing on Niches Are Expected To Perform Well in the Forecast Period
Category Data
Table 79 Sales of Super Premium Beauty and Personal Care by Category: Value 2012-2017
Table 80 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 81 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2012-2016
Table 82 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2013-2016
Table 83 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2012-2017
Table 84 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2017-2022
Table 85 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2017-2022

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report