Luxury Goods in Spain

Luxury Goods in Spain

Luxury goods saw continued current value growth in 2019, with a similar increase to that seen in 2018. After a difficult economic time, towards the end of the review period Spaniards returned to enjoying higher disposable incomes. This could easily have translated into upgrading from low- and mid-priced products to luxury goods, as happened before the economic crisis. However, the shift towards higher-value products is taking longer than expected. Part of the reason is that Spaniards are enjoyin...

Euromonitor International's Luxury Goods in Spain report offers a comprehensive guide to the size and shape of the Luxury Goods market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Goods retailing along with the development of consumers’ shopping patterns. Forecasts to 2024 illustrate how the market is set to change

Product coverage: Experiential Luxury, Fine Wines/Champagne and Spirits, Personal Luxury, Premium and Luxury Cars.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Luxury Goods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Luxury Goods in Spain
Euromonitor International
January 2020
LIST OF CONTENTS AND TABLES
Executive Summary
Slower Recovery Than Expected; Players Address This by Widening the Target Audience
Sales To Tourists Are High and Increasing
Luxury Car Manufacturers Maintain Their Lead
Consumers Value Human Contact, But Internet Retailing Continues To See Growth
Continued But Slower Growth As the Domestic Economy Falters
Market Indicators
Table 1 Number of High Net Worth Individuals (HNWI): 2014-2019
Market Data
Table 2 Sales of Luxury Goods by Category: Value 2014-2019
Table 3 Sales of Luxury Goods by Category: % Value Growth 2014-2019
Table 4 Inbound Receipts for Luxury Goods by Country of Origin: Value 2014-2019
Table 5 NBO Company Shares of Luxury Goods: % Value 2014-2018
Table 6 LBN Brand Shares of Luxury Goods: % Value 2015-2018
Table 7 Distribution of Luxury Goods by Format and Category: % Value 2019
Table 8 Forecast Sales of Luxury Goods by Category: Value 2019-2024
Table 9 Forecast Sales of Luxury Goods by Category: % Value Growth 2019-2024
Sources
Summary 1 Research Sources
Headlines
Prospects
Consumers Increasingly Prefer Experiences Rather Than Goods
Tourists Key To the Success of Experiential Luxury
Socioeconomic Factors Could Hamper Growth, Leading To A Focus on Business Tourists
Competitive Landscape
Ac Hotels by Marriott Maintains Its Lead, Although Is Challenged by New Entrants
Nh Hotel Group Takes Over the Management of Villa Padierna Palace
More Players Are Expected To Be Interested in the Spanish Market
Category Data
Table 10 Sales of Experiential Luxury by Category: Value 2014-2019
Table 11 Sales of Experiential Luxury by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Experiential Luxury: % Value 2014-2018
Table 13 LBN Brand Shares of Experiential Luxury: % Value 2015-2018
Table 14 Forecast Sales of Experiential Luxury by Category: Value 2019-2024
Table 15 Forecast Sales of Experiential Luxury by Category: % Value Growth 2019-2024
Headlines
Prospects
Customisation To Attract Consumers
Bleisure Set To Drive Growth After Openings and Refurbishments
Socioeconomic Environment Set To Limit Growth
Competitive Landscape
Ac Hotels by Marriott Maintains Its Lead and Is Set To Grow Further
Belief There Is Room for Growth Will Lead To Expansion of the Offer
the First Hyatt Regency Outlets Open in Spain
Category Data
Table 16 Sales in Luxury Hotels: Value 2014-2019
Table 17 Sales in Luxury Hotels: % Value Growth 2014-2019
Table 18 Sales in Luxury Hotels by Country of Origin: % Value 2014-2019
Table 19 NBO Company Shares in Luxury Hotels: % Value 2014-2018
Table 20 LBN Brand Shares in Luxury Hotels: % Value 2015-2018
Table 21 Forecast Sales in Luxury Hotels: Value 2019-2024
Table 22 Forecast Sales in Luxury Hotels: % Value Growth 2019-2024
Headlines
Prospects
Changing Consumption Patterns Affect Fine Wines/champagne and Spirits
Consumers Look for New Experiences
Players Will Need To Encourage A Switch From Beer
Competitive Landscape
Möet Hennessy España Maintains Its Lead Thanks To Well-known Brands
Fine Wines Still Define the Spanish Landscape
Pernod Ricard España Set To Benefit From Concentrating on Luxury Whiskies
Category Data
Table 23 Sales of Fine Wines/Champagne and Spirits by Category: Value 2014-2019
Table 24 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2014-2019
Table 25 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2014-2018
Table 26 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2015-2018
Table 27 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2014-2019
Table 28 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2019-2024
Table 29 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2019-2024
Headlines
Prospects
A Move To Electric Cars Is Expected
Sustainability Set To Be the Main Driver of Sales
Socioeconomic Environment Set To Hamper Growth
Competitive Landscape
Volkswagen Loses Ground After the Emissions Scandal
Daimler Continues To Grow Due To Its Quality and Heritage
Electric Car Brands Are Winning the Battle, and This Is Set To Continue
Category Data
Table 30 Sales of Premium and Luxury Cars: Value 2014-2019
Table 31 Sales of Premium and Luxury Cars: % Value Growth 2014-2019
Table 32 NBO Company Shares of Premium and Luxury Cars: % Value 2014-2018
Table 33 LBN Brand Shares of Premium and Luxury Cars: % Value 2015-2018
Table 34 Forecast Sales of Premium and Luxury Cars: Value 2019-2024
Table 35 Forecast Sales of Premium and Luxury Cars: % Value Growth 2019-2024
Headlines
Prospects
Experiences Shape Sales Rather Than Goods
Socioeconomic Situation Set To Limit Growth
Luxury Timepieces Shows the Way in Luxury Retailing
Competitive Landscape
Traditional Luxury Houses Remain on Top
Gucci Is Popular Amongst Asian Tourists, But Smaller Brands Remain Important
New Strategies Include Attracting Younger Consumers
Category Data
Table 36 Sales of Personal Luxury by Category: Value 2014-2019
Table 37 Sales of Personal Luxury by Category: % Value Growth 2014-2019
Table 38 NBO Company Shares of Personal Luxury: % Value 2014-2018
Table 39 LBN Brand Shares of Personal Luxury: % Value 2015-2018
Table 40 Distribution of Personal Luxury by Format: % Value 2014-2019
Table 41 Forecast Sales of Personal Luxury by Category: Value 2019-2024
Table 42 Forecast Sales of Personal Luxury by Category: % Value Growth 2019-2024
Headlines
Prospects
Fast Fashion Limits Growth, But Offering An Experience Could Help To Maintain Sales
New Attitudes Towards Clothing Will Increase the Importance of Tourists' Consumption
A Focus on Millennials With High Resources
Competitive Landscape
Hugo Boss Remains the Most Popular Brand; It Is Worn by the Queen
Traditional Luxury Brands Gucci and Louis Vuitton See Strong Performances
"
"others Accounts for Most Sales Due To the Success of Local Designers
Category Data
Table 43 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2014-2019
Table 44 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2014-2019
Table 45 NBO Company Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2014-2018
Table 46 LBN Brand Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2015-2018
Table 47 Distribution of Designer Apparel and Footwear (Ready-to-Wear) by Format: % Value 2014-2019
Table 48 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2019-2024
Table 49 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2019-2024
Headlines
Prospects
Fashion Influencers Shape Sales, Especially Amongst Younger Consumers
Low-cost Competition Should Not Hamper Growth
Growth Set To Be Hampered by Experiences and the Slower Economy
Competitive Landscape
Luxottica Ibérica Maintains Its Lead With Well-known Global Brands
More Luxury Players Expected To Control Their Own Eyewear in the Future
Counterfeits Will Continue To Hamper Growth If Not Addressed
Category Data
Table 50 Sales of Luxury Eyewear by Category: Value 2014-2019
Table 51 Sales of Luxury Eyewear by Category: % Value Growth 2014-2019
Table 52 NBO Company Shares of Luxury Eyewear: % Value 2014-2018
Table 53 LBN Brand Shares of Luxury Eyewear: % Value 2015-2018
Table 54 Distribution of Luxury Eyewear by Format: % Value 2014-2019
Table 55 Forecast Sales of Luxury Eyewear by Category: Value 2019-2024
Table 56 Forecast Sales of Luxury Eyewear by Category: % Value Growth 2019-2024
Headlines
Prospects
Changing Fashion Trends Limit Value Growth
Empowered Women Are the New Target Audience
Fashion Trends and Influencers Will Shape Sales
Competitive Landscape
Richemont Iberia Maintains Its Lead With the Cartier Brand, Popular Amongst Tourists
Two Local Players Aim To Keep Up With the Leaders
"
"others Remains Important Due To Artisanal Players
Category Data
Table 57 Sales of Luxury Jewellery by Category: Value 2014-2019
Table 58 Sales of Luxury Jewellery by Category: % Value Growth 2014-2019
Table 59 NBO Company Shares of Luxury Jewellery: % Value 2014-2018
Table 60 LBN Brand Shares of Luxury Jewellery: % Value 2015-2018
Table 61 Distribution of Luxury Jewellery by Format: % Value 2014-2019
Table 62 Forecast Sales of Luxury Jewellery by Category: Value 2019-2024
Table 63 Forecast Sales of Luxury Jewellery by Category: % Value Growth 2019-2024
Headlines
Prospects
Non-eu Tourists Are Key To Success
the Demand for Experiences Not Expected To Have A Major Impact
Turbulent Times Ahead for Domestic Demand
Competitive Landscape
LVMH Extends Its Lead Thanks To Growth for All Its Brands
Attracting Millennials Leads To Continued Growth for Gucci
"
"others Is Losing Ground, Accounting for Only A Small Share of Sales
Category Data
Table 64 Sales of Luxury Leather Goods: Value 2014-2019
Table 65 Sales of Luxury Leather Goods: % Value Growth 2014-2019
Table 66 NBO Company Shares of Luxury Leather Goods: % Value 2014-2018
Table 67 LBN Brand Shares of Luxury Leather Goods: % Value 2015-2018
Table 68 Distribution of Luxury Leather Goods by Format: % Value 2014-2019
Table 69 Forecast Sales of Luxury Leather Goods: Value 2019-2024
Table 70 Forecast Sales of Luxury Leather Goods: % Value Growth 2019-2024
Headlines
Prospects
Luxury Wearables Drives Growth Due To Healthy Lifestyles
Consumers Lack Interest in Luxury Mobile Phones
the Ageing Population Is A Business Opportunity
Competitive Landscape
No Change at the Top, As Frederique Constant Maintains Its Lead
Players Offering Smartwatches Dominate the Ranking
New Players Expected To Enter Luxury Wearables
Category Data
Table 71 Sales of Luxury Portable Consumer Electronics by Category: Value 2014-2019
Table 72 Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2014-2019
Table 73 NBO Company Shares of Luxury Portable Consumer Electronics: % Value 2014-2018
Table 74 LBN Brand Shares of Luxury Portable Consumer Electronics: % Value 2015-2018
Table 75 Distribution of Luxury Portable Consumer Electronics by Format: % Value 2014-2019
Table 76 Forecast Sales of Luxury Portable Consumer Electronics by Category: Value 2019-2024
Table 77 Forecast Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2019-2024
Headlines
Prospects
Growth Increasingly Relies on Tourists
Men Wear Luxury Timepieces As A Status Symbol, Although This Could Change
Players Adapt To Cope With the Competition From Technology
Competitive Landscape
Rolex España Maintains Its Lead Thanks To Tourist Spending
Original Marketing Strategies Aim To Support Sales
Heritage Is Still Valued by Consumers
Category Data
Table 78 Sales of Luxury Timepieces by Category: Value 2014-2019
Table 79 Sales of Luxury Timepieces by Category: % Value Growth 2014-2019
Table 80 NBO Company Shares of Luxury Timepieces: % Value 2014-2018
Table 81 LBN Brand Shares of Luxury Timepieces: % Value 2015-2018
Table 82 Distribution of Luxury Timepieces by Format: % Value 2014-2019
Table 83 Forecast Sales of Luxury Timepieces by Category: Value 2019-2024
Table 84 Forecast Sales of Luxury Timepieces by Category: % Value Growth 2019-2024
Headlines
Prospects
Older Consumers Continue To Be the Main Consumer Group
Luxury Products Are Less Often Used by Businesspersons Or Given As Gifts
Players Will Need To Diversify To Attract New Consumers
Competitive Landscape
Richemont Iberia Maintains Its Lead To Due To the Strong Heritage of Montblanc
"
"others Maintains A Strong Share Due To A Large Number of Diverse Imported Brands
A Decline in the Sales Area for Luxury Writing Instruments and Stationery
Category Data
Table 85 Sales of Luxury Writing Instruments and Stationery: Value 2014-2019
Table 86 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2014-2019
Table 87 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2014-2018
Table 88 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2015-2018
Table 89 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2014-2019
Table 90 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2019-2024
Table 91 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2019-2024
Headlines
Prospects
the Selfie Culture Stimulates Growth, Along With Personalisation
More Natural and Organic Ranges Due To Interest in Product Ingredients
Players Will Need To Address the Strong Competition From Pharma Brands
Competitive Landscape
Its Strength in Fragrances Maintains the Lead of Local Player Puig
Coty Is Also Strong in Fragrances and Increases Its Share Thanks To Strong Support
New Ways of Attracting Consumers
Category Data
Table 92 Sales of Super Premium Beauty and Personal Care by Category: Value 2014-2019
Table 93 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 94 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2014-2018
Table 95 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2015-2018
Table 96 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2014-2019
Table 97 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2019-2024
Table 98 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2019-2024

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