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Luxury Goods in South Africa

Luxury Goods in South Africa

South Africa’s economy decelerated slightly in 2018 while consumer spending suffered from stagnant employment gains and higher inflation. In addition to economic woes, trading conditions have been worse for luxury goods, given the evolution of new disruptive business models and more aggressive competition across distribution channels. Luxury companies are focusing on expanding their portfolios, via acquisitions and organic growth and entering new categories and diversifying. Luxury goods players...

Euromonitor International's Luxury Goods in South Africa report offers a comprehensive guide to the size and shape of the Luxury Goods market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Goods retailing along with the development of consumers’ shopping patterns. Forecasts to 2023 illustrate how the market is set to change

Product coverage: Experiential Luxury, Fine Wines/Champagne and Spirits, Luxury Cars, Personal Luxury.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Luxury Goods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


LUXURY GOODS IN SOUTH AFRICA
Euromonitor International
February 2019
LIST OF CONTENTS AND TABLES
Executive Summary
Changing Market Due To Macroeconomic Conditions and Evolving Consumer Base
Market Experiences Growth But Ongoing Decline in Dynamism
Luxury Goods Market Remains Small in South Africa, With Scope for Further Growth
Multibrand Stores Remain the Main Distribution Channel
Positive Prospects for Changing Luxury Goods Market
Market Indicators
Table 1 Number of High Net Worth Individuals (HNWI): 2013-2018
Market Data
Table 2 Sales of Luxury Goods by Category: Value 2013-2018
Table 3 Sales of Luxury Goods by Category: % Value Growth 2013-2018
Table 4 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2018
Table 5 NBO Company Shares of Luxury Goods: % Value 2013-2017
Table 6 LBN Brand Shares of Luxury Goods: % Value 2014-2017
Table 7 Distribution of Luxury Goods by Format and Category: % Value 2018
Table 8 Forecast Sales of Luxury Goods by Category: Value 2018-2023
Table 9 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Premiumisation Trend Gains Traction
Promotion of Premium/luxury Brands To Nouveau Riche Black Consumers
Increasingly Targeted Marketing Strategies
Competitive Landscape
Category Remains Highly Fragmented
Players Increasingly Cater To Specific Consumer Preferences
Popular Brands Widen Their Availability by Crossing Categories
Category Data
Table 10 Sales of Fine Wines/Champagne and Spirits by Category: Value 2013-2018
Table 11 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2013-2018
Table 12 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2013-2017
Table 13 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2014-2017
Table 14 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2013-2018
Table 15 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2018-2023
Table 16 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2018-2023
Headlines
Prospects
Wide Gap in South Africa's Income Distribution
High Net Worth Individuals Drive Sales
Challenging Retail Environment Forecast
Competitive Landscape
High Concentration Defines Competitive Landscape in Luxury Cars
High-priced Brands Achieve A Low Retail Value Share
Personalisation Increasing Theme
Category Data
Table 17 Sales of Luxury Cars: Value 2013-2018
Table 18 Sales of Luxury Cars: % Value Growth 2013-2018
Table 19 NBO Company Shares of Luxury Cars: % Value 2013-2017
Table 20 LBN Brand Shares of Luxury Cars: % Value 2014-2017
Table 21 Forecast Sales of Luxury Cars: Value 2018-2023
Table 22 Forecast Sales of Luxury Cars: % Value Growth 2018-2023
Headlines
Prospects
Super Premium Beauty and Personal Care Strong in Personal Luxury
Presence of International Brands Boosts Category Sales
Economic Constraints Force Consumers To Prioritise Their Spending
Competitive Landscape
Surtee Group Retains Its Lead in Personal Luxury
Low But Growing Share for Internet Retailing
Growing Demand for Personalisation and Exclusivity
Category Data
Table 23 Sales of Personal Luxury by Category: Value 2013-2018
Table 24 Sales of Personal Luxury by Category: % Value Growth 2013-2018
Table 25 NBO Company Shares of Personal Luxury: % Value 2013-2017
Table 26 LBN Brand Shares of Personal Luxury: % Value 2014-2017
Table 27 Forecast Sales of Personal Luxury by Category: Value 2018-2023
Table 28 Forecast Sales of Personal Luxury by Category: % Value Growth 2018-2023
Headlines
Prospects
Challenging Economic Environment Restricts Growth
Multibrand Stores Retain Their Domination
Growth in the Middle Class Balances Domestic and International Expenditure
Competitive Landscape
Surtee Group Remains Outright Leader
Internet Retailing Still in Its Infancy
Online Retailers Cannot Replicate In-store Experience and Service
Category Data
Table 29 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2013-2018
Table 30 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2013-2018
Table 31 NBO Company Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2013-2017
Table 32 LBN Brand Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2014-2017
Table 33 Distribution of Designer Apparel and Footwear (Ready-to-Wear) by Format: % Value 2013-2018
Table 34 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2018-2023
Table 35 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2018-2023
Headlines
Prospects
Wealthy and Aspirational Consumers Drive Demand for Luxury Eyewear
Economic Challenges Dampen Luxury Eyewear Growth
Price Discounting and the Weaker Rand Affect Profit Margins
Competitive Landscape
Luxottica Maintains Its Dominance With Strong Brands
Rising Unit Prices and Stringent Credit Regulations Impact Growth
Increasingly Savvy Luxury Goods Consumers
Category Data
Table 36 Sales of Luxury Eyewear by Category: Value 2013-2018
Table 37 Sales of Luxury Eyewear by Category: % Value Growth 2013-2018
Table 38 NBO Company Shares of Luxury Eyewear: % Value 2013-2017
Table 39 LBN Brand Shares of Luxury Eyewear: % Value 2014-2017
Table 40 Distribution of Luxury Eyewear by Format: % Value 2013-2018
Table 41 Forecast Sales of Luxury Eyewear by Category: Value 2018-2023
Table 42 Forecast Sales of Luxury Eyewear by Category: % Value Growth 2018-2023
Headlines
Prospects
Consumer Relations Vital for Players in This Luxury Category
Demand for Customised Luxury Jewellery Creates Niche Opportunity
Changing Consumer Preferences Thanks To Growing Appetite for African-inspired Jewellery Pieces
Competitive Landscape
Browns the Diamond Store Maintains Lead
Monobrand Stores Launch Collections Globally
Luxury Costume Jewellery Popular Among Wealthy Shoppers
Category Data
Table 43 Sales of Luxury Jewellery by Category: Value 2013-2018
Table 44 Sales of Luxury Jewellery by Category: % Value Growth 2013-2018
Table 45 NBO Company Shares of Luxury Jewellery: % Value 2013-2017
Table 46 LBN Brand Shares of Luxury Jewellery: % Value 2014-2017
Table 47 Distribution of Luxury Jewellery by Format: % Value 2013-2018
Table 48 Forecast Sales of Luxury Jewellery by Category: Value 2018-2023
Table 49 Forecast Sales of Luxury Jewellery by Category: % Value Growth 2018-2023
Headlines
Prospects
Luxury Handbags Remain Status Symbols
Disposable Income Directly Affects Sales of Luxury Leather Goods
Local Brands Face Competition From International Counterparts
Competitive Landscape
Louis Vuitton Maintains Lead
Greater Variety and Wider Competition
Personal Shopper Trend
Category Data
Table 50 Sales of Luxury Leather Goods: Value 2013-2018
Table 51 Sales of Luxury Leather Goods: % Value Growth 2013-2018
Table 52 NBO Company Shares of Luxury Leather Goods: % Value 2013-2017
Table 53 LBN Brand Shares of Luxury Leather Goods: % Value 2014-2017
Table 54 Distribution of Luxury Leather Goods by Format: % Value 2013-2018
Table 55 Forecast Sales of Luxury Leather Goods: Value 2018-2023
Table 56 Forecast Sales of Luxury Leather Goods: % Value Growth 2018-2023
Headlines
Prospects
African Consumers Are the Primary Category Sales Drivers
South Africans Tend To Buy Overseas
Declining Retail Value Growth
Competitive Landscape
Niche Category With Few Growth Prospects
the End for Vertu and Its Ostentatious Brands
Smartphones Challenge Vertu's Unique Concierge Service
Category Data
Table 57 Sales of Luxury Portable Consumer Electronics by Category: Value 2013-2018
Table 58 Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2013-2018
Table 59 NBO Company Shares of Luxury Portable Consumer Electronics: % Value 2013-2017
Table 60 LBN Brand Shares of Luxury Portable Consumer Electronics: % Value 2014-2017
Table 61 Distribution of Luxury Portable Consumer Electronics by Format: % Value 2013-2018
Table 62 Forecast Sales of Luxury Portable Consumer Electronics by Category: Value 2018-2023
Table 63 Forecast Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2018-2023
Headlines
Prospects
Ongoing Progress of Second-hand Luxury Websites and Auction Sites
Luxury Timepieces Appeal To Aspirational Consumers As Status Symbols
Wider Consumer Choice With the Entry of New Brands in South Africa
Competitive Landscape
International Timepiece & Fashion Maintains Its Lead
Growing Popularity of Second-hand Watches
Second-hand Luxury Timepieces Stimulate Higher Brand Recognition of Luxury Timepieces
Category Data
Table 64 Sales of Luxury Timepieces by Category: Value 2013-2018
Table 65 Sales of Luxury Timepieces by Category: % Value Growth 2013-2018
Table 66 NBO Company Shares of Luxury Timepieces: % Value 2013-2017
Table 67 LBN Brand Shares of Luxury Timepieces: % Value 2014-2017
Table 68 Distribution of Luxury Timepieces by Format: % Value 2013-2018
Table 69 Forecast Sales of Luxury Timepieces by Category: Value 2018-2023
Table 70 Forecast Sales of Luxury Timepieces by Category: % Value Growth 2018-2023
Headlines
Prospects
Luxury Writing Instruments Make Popular Corporate Gifts
Destination Shopping Limits Growth Opportunities
Category Suffers Competition From Other Entry-level Luxury Categories
Competitive Landscape
Iconic Montblanc Remains the Leading Brand
Brand Perception Characterises the Category
Lack of Brand Awareness Hampers Category Progress
Category Data
Table 71 Sales of Luxury Writing Instruments and Stationery: Value 2013-2018
Table 72 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2013-2018
Table 73 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2013-2017
Table 74 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2014-2017
Table 75 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2013-2018
Table 76 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2018-2023
Table 77 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2018-2023
Headlines
Prospects
Themed New Brand and Product Launches Drive Growth, Despite the Challenging Economic Environment
More Brands Cater To Ethnic Consumers
Weak Rand Impacts Unit Prices
Competitive Landscape
Prestige Cosmetics Group Maintains Its Lead
Experiential Branding Increasingly Used To Distinguish Brands From Competitors
Unique Customer Service Entices Consumers To Spend on High-end Brands
Category Data
Table 78 Sales of Super Premium Beauty and Personal Care by Category: Value 2013-2018
Table 79 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 80 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2013-2017
Table 81 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2014-2017
Table 82 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2013-2018
Table 83 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2018-2023
Table 84 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2018-2023

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