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Luxury Goods in South Africa

Luxury Goods in South Africa

South Africa’s real GDP growth was below 1% in 2017, with the country slipping into recession at the beginning of the year. Low consumer demand and confidence levels due to rising unemployment and unit prices have impacted discretionary spending. On the regional front, neighbouring African countries have also been battling economic woes. With African consumers comprising important clientele for South African luxury goods, their economic climate has a direct impact. Aspirational consumers have be...

Euromonitor International's Luxury Goods in South Africa report offers a comprehensive guide to the size and shape of the Luxury Goods market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Goods retailing along with the development of consumers’ shopping patterns. Forecasts to 2022 illustrate how the market is set to change

Product coverage: Designer Apparel and Footwear (Ready-to-Wear), Fine Wines/Champagne and Spirits, Luxury Cars, Luxury Eyewear, Luxury Hotels (5-star plus), Luxury Jewellery, Luxury Leather Goods, Luxury Portable Consumer Electronics, Luxury Timepieces, Luxury Writing Instruments and Stationery, Super Premium Beauty and Personal Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Luxury Goods market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


LUXURY GOODS IN SOUTH AFRICA
Euromonitor International
February 2018
LIST OF CONTENTS AND TABLES
Executive Summary
Lower Total Value Growth Registered in Luxury Goods in 2017
No Major Brand Launches
Luxury Goods Remains Highly Fragmented
Non-grocery Specialists Continues To Dominate the Distribution of Luxury Goods
Luxury Goods Expected To Decline Over the Forecast Period
Market Indicators
Table 1 Number of High Net Worth Individuals (HNWI): 2012-2017
Market Data
Table 2 Sales of Luxury Goods by Category: Value 2012-2017
Table 3 Sales of Luxury Goods by Category: % Value Growth 2012-2017
Table 4 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2017
Table 5 NBO Company Shares of Luxury Goods: % Value 2012-2016
Table 6 LBN Brand Shares of Luxury Goods: % Value 2013-2016
Table 7 Distribution of Luxury Goods by Format and Category: % Value 2017
Table 8 Forecast Sales of Luxury Goods by Category: Value 2017-2022
Table 9 Forecast Sales of Luxury Goods by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
Challenging Economic Environment Restricts Growth
Multibrand Stores Dominate
the Rising Local Middle Class Balances Domestic and International Expenditure
Competitive Landscape
Surtee Group Maintains Its Lead
Internet Retailing Still in Its Infancy...
...and May Struggle To Replicate the In-store Experience and Service
Category Data
Table 10 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2012-2017
Table 11 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2012-2017
Table 12 NBO Company Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2012-2016
Table 13 LBN Brand Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2013-2016
Table 14 Distribution of Designer Apparel and Footwear (Ready-to-Wear) by Format: % Value 2012-2017
Table 15 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2017-2022
Table 16 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2017-2022
Headlines
Prospects
Premiumisation Trend Gains Traction
Promotion of Premium/luxury Brands To Nouveau Riche Black Consumers
Competitive Landscape
High Fragmentation
Consumer Preferences
Category Data
Table 17 Sales of Fine Wines/Champagne and Spirits by Category: Value 2012-2017
Table 18 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2012-2017
Table 19 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2012-2016
Table 20 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2013-2016
Table 21 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2012-2017
Table 22 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2017-2022
Table 23 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2017-2022
Headlines
Prospects
Further Confirmation of the Wide Income Distribution Gap in South Africa
Types of Consumer
Challenging Retail Environment Forecast
Competitive Landscape
High Concentration Defines the Luxury Cars Landscape
High-priced Brands Hold A Small Retail Value Share
Category Data
Table 24 Sales of Luxury Cars: Value 2012-2017
Table 25 Sales of Luxury Cars: % Value Growth 2012-2017
Table 26 NBO Company Shares of Luxury Cars: % Value 2012-2016
Table 27 LBN Brand Shares of Luxury Cars: % Value 2013-2016
Table 28 Forecast Sales of Luxury Cars: Value 2017-2022
Table 29 Forecast Sales of Luxury Cars: % Value Growth 2017-2022
Headlines
Prospects
Luxury Eyewear Registers Lower Retail Value Growth Due To Economic Challenges
Price Discounting and the Weaker Rand Affect Profit Margins
Competitive Landscape
Luxottica Maintains Its Dominance With Strong Brands
Rising Unit Prices and Stringent Credit Regulations Impact Growth
Category Data
Table 30 Sales of Luxury Eyewear by Category: Value 2012-2017
Table 31 Sales of Luxury Eyewear by Category: % Value Growth 2012-2017
Table 32 NBO Company Shares of Luxury Eyewear: % Value 2012-2016
Table 33 LBN Brand Shares of Luxury Eyewear: % Value 2013-2016
Table 34 Distribution of Luxury Eyewear by Format: % Value 2012-2017
Table 35 Forecast Sales of Luxury Eyewear by Category: Value 2017-2022
Table 36 Forecast Sales of Luxury Eyewear by Category: % Value Growth 2017-2022
Headlines
Prospects
International Travellers Drive Sales
Luxury Destination
Shift in Consumer Behaviour Especially Among Wealthy Millennials
Competitive Landscape
Luxury Hotels Forecast To Grow
New Hotels Opening
Category Data
Table 37 Sales in Luxury Hotels (5-star plus): Value 2012-2017
Table 38 Sales in Luxury Hotels (5-star plus): % Value Growth 2012-2017
Table 39 Sales in Luxury Hotels (5-star plus) by Country of Origin: % Value 2013-2017
Table 40 NBO Company Shares of Luxury Hotels (5-star plus): % Value 2012-2016
Table 41 LBN Brand Shares of Luxury Hotels (5-star plus): % Value 2013-2016
Table 42 Forecast Sales in Luxury Hotels (5-star plus): Value 2017-2022
Table 43 Forecast Sales in Luxury Hotels (5-star plus): % Value Growth 2017-2022
Headlines
Prospects
Demand for Customised Luxury Jewellery Pieces Creates Niche Opportunity
Changing Consumer Preferences With A Growing Appetite for African-inspired Jewellery Pieces
Competitive Landscape
Browns the Diamond Store Maintains Its Lead
Monobrand Stores Launch Collections Globally
Luxury Costume Jewellery Grows Popular Primarily Among Wealthy Shoppers
Category Data
Table 44 Sales of Luxury Jewellery by Category: Value 2012-2017
Table 45 Sales of Luxury Jewellery by Category: % Value Growth 2012-2017
Table 46 NBO Company Shares of Luxury Jewellery: % Value 2012-2016
Table 47 LBN Brand Shares of Luxury Jewellery: % Value 2013-2016
Table 48 Distribution of Luxury Jewellery by Format: % Value 2012-2017
Table 49 Forecast Sales of Luxury Jewellery by Category: Value 2017-2022
Table 50 Forecast Sales of Luxury Jewellery by Category: % Value Growth 2017-2022
Headlines
Prospects
Luxury Handbags Perceived As Status Symbols
Ability To Purchase
Competition With International Brands
Competitive Landscape
Louis Vuitton South Africa Maintains Its Lead
More Variety and Increased Competition
Personal Shopper Trend
Category Data
Table 51 Sales of Luxury Leather Goods: Value 2012-2017
Table 52 Sales of Luxury Leather Goods: % Value Growth 2012-2017
Table 53 NBO Company Shares of Luxury Leather Goods: % Value 2012-2016
Table 54 LBN Brand Shares of Luxury Leather Goods: % Value 2013-2016
Table 55 Distribution of Luxury Leather Goods by Format: % Value 2012-2017
Table 56 Forecast Sales of Luxury Leather Goods: Value 2017-2022
Table 57 Forecast Sales of Luxury Leather Goods: % Value Growth 2017-2022
Headlines
Prospects
African Consumers Are the Primary Drivers
South African Consumers Tend To Buy Overseas
Declining Retail Value Growth
Competitive Landscape
Niche Category With Limited Growth Prospects
Category Data
Table 58 Sales of Luxury Portable Consumer Electronics by Category: Value 2012-2017
Table 59 Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2012-2017
Table 60 NBO Company Shares of Luxury Portable Consumer Electronics: % Value 2012-2016
Table 61 LBN Brand Shares of Luxury Portable Consumer Electronics: % Value 2013-2016
Table 62 Distribution of Luxury Portable Consumer Electronics by Format: % Value 2012-2017
Table 63 Forecast Sales of Luxury Portable Consumer Electronics by Category: Value 2017-2022
Table 64 Forecast Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2017-2022
Headlines
Prospects
the Rise of Second-hand Luxury Websites and Auction Sites
Luxury Timepieces Appeal To Aspirational Consumers As Status Symbols
Wider Consumer Choice With the Entry of New Brands in South Africa
Competitive Landscape
International Timepiece & Fashion Maintains Its Lead
the Rise in Popularity of Second-hand Watches
Category Data
Table 65 Sales of Luxury Timepieces by Category: Value 2012-2017
Table 66 Sales of Luxury Timepieces by Category: % Value Growth 2012-2017
Table 67 NBO Company Shares of Luxury Timepieces: % Value 2012-2016
Table 68 LBN Brand Shares of Luxury Timepieces: % Value 2013-2016
Table 69 Distribution of Luxury Timepieces by Format: % Value 2012-2017
Table 70 Forecast Sales of Luxury Timepieces by Category: Value 2017-2022
Table 71 Forecast Sales of Luxury Timepieces by Category: % Value Growth 2017-2022
Headlines
Prospects
Popular Corporate Gifts
Destination Shopping Limits Growth Opportunities
Competition With Other Entry-level Luxury Items
Competitive Landscape
Iconic Montblanc Leads Sales
Brand Perception
Brand Awareness
Category Data
Table 72 Sales of Luxury Writing Instruments and Stationery: Value 2012-2017
Table 73 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2012-2017
Table 74 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2012-2016
Table 75 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2013-2016
Table 76 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2012-2017
Table 77 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2017-2022
Table 78 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2017-2022
Headlines
Prospects
New Brand and Product Launches Drive Growth Despite the Challenging Economic Environment
More Brands To Cater To Ethnic Consumers
Weak Rand Impacts Unit Prices
Competitive Landscape
the Prestige Cosmetics Group Leads
Experiential Branding Increasingly Used To Distinguish Brands From Competitors
Category Data
Table 79 Sales of Super Premium Beauty and Personal Care by Category: Value 2012-2017
Table 80 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 81 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2012-2016
Table 82 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2013-2016
Table 83 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2012-2017
Table 84 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2017-2022
Table 85 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2017-2022

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