Market Research Logo

Luxury Goods in Romania

Luxury Goods in Romania

Romania had not become a target for strong luxury brands by the end of the review period. In volume and turnover terms, luxury goods in Romania is behind other European countries such as France, Germany or Italy, where the luxury goods market is more established. Only a limited number of Romanian consumers will spend vast amounts of money on a single product, with most fashion brands concentrated in the capital of Bucharest. While, traditionally, luxury was defined by exclusivity, price and aspi...

Euromonitor International's Luxury Goods in Romania report offers a comprehensive guide to the size and shape of the Luxury Goods market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Goods retailing along with the development of consumers’ shopping patterns. Forecasts to 2023 illustrate how the market is set to change

Product coverage: Experiential Luxury, Fine Wines/Champagne and Spirits, Luxury Cars, Personal Luxury.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Luxury Goods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


LUXURY GOODS IN ROMANIA
Euromonitor International
February 2019
LIST OF CONTENTS AND TABLES
Executive Summary
New Attributes for Luxury Goods
Luxury Goods Displays Prominent Growth
Competition Is Fierce
Luxury Adapting To An Omnichannel World
Challenges and Opportunities Facing Luxury Goods in Romania
Market Data
Table 1 Sales of Luxury Goods by Category: Value 2013-2018
Table 2 Sales of Luxury Goods by Category: % Value Growth 2013-2018
Table 3 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2018
Table 4 NBO Company Shares of Luxury Goods: % Value 2013-2017
Table 5 LBN Brand Shares of Luxury Goods: % Value 2014-2017
Table 6 Distribution of Luxury Goods by Format and Category: % Value 2018
Table 7 Forecast Sales of Luxury Goods by Category: Value 2018-2023
Table 8 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Luxury Hotels Continues To Grow in Romania
Bucharest Remains A Predominant Business Destination
Opportunities for Growth
Competitive Landscape
Luxury Hotel Chain Enters Romania
Marriott International Inc Retains Leadership of Luxury Hotels in 2017
Category Data
Table 9 Sales in Luxury Hotels: Value 2013-2018
Table 10 Sales in Luxury Hotels: % Value Growth 2013-2018
Table 11 Sales in Luxury Hotels by Country of Origin: % Value 2013-2017
Table 12 NBO Company Shares in Luxury Hotels: % Value 2013-2017
Table 13 LBN Brand Shares in Luxury Hotels: % Value 2014-2017
Table 14 Forecast Sales in Luxury Hotels: Value 2018-2023
Table 15 Forecast Sales in Luxury Hotels: % Value Growth 2018-2023
Headlines
Prospects
Fine Wines/champagne and Spirits Evolves
Step Towards Development Is Consumer Education
Market Opportunities
Competitive Landscape
Fragmented Competitive Landscape
Luxury Gifting As An Opportunity for Fine Wines/champagne and Spirits in Romania
New Entrant To Luxury Spirits
Category Data
Table 16 Sales of Fine Wines/Champagne and Spirits by Category: Value 2013-2018
Table 17 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2013-2017
Table 19 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2014-2017
Table 20 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2013-2018
Table 21 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2018-2023
Table 22 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2018-2023
Headlines
Prospects
Luxury Cars Continues To Expand
Variety of Factors Responsible for Growth of Luxury Cars in Romania
Innovation To Broaden Product Offering
Competitive Landscape
Mercedes-benz Leads Luxury Cars in Romania
Pre-owned Luxury Cars To Expand
Reasons for Further Growth
Category Data
Table 23 Sales of Luxury Cars: Value 2013-2018
Table 24 Sales of Luxury Cars: % Value Growth 2013-2018
Table 25 NBO Company Shares of Luxury Cars: % Value 2013-2017
Table 26 LBN Brand Shares of Luxury Cars: % Value 2014-2017
Table 27 Forecast Sales of Luxury Cars: Value 2018-2023
Table 28 Forecast Sales of Luxury Cars: % Value Growth 2018-2023
Headlines
Prospects
Millennials - An Important Consumer Group
A Positive Trend Across All Key Segments of Personal Luxury
Tourists Boost Spending of Luxury Goods in Romania
Competitive Landscape
Online Sales of Luxury Goods in Romania
Counterfeit Luxury Products - A Threat To Growth
From Physical Products To Digital Experiential
Category Data
Table 29 Sales of Personal Luxury by Category: Value 2013-2018
Table 30 Sales of Personal Luxury by Category: % Value Growth 2013-2018
Table 31 NBO Company Shares of Personal Luxury: % Value 2013-2017
Table 32 LBN Brand Shares of Personal Luxury: % Value 2014-2017
Table 33 Forecast Sales of Personal Luxury by Category: Value 2018-2023
Table 34 Forecast Sales of Personal Luxury by Category: % Value Growth 2018-2023
Headlines
Prospects
Overview of Designer Apparel and Footwear in Romania
Modest But Fashionable
Internet Retailing Grows Strongly
Competitive Landscape
Luxury Brands for A Selected Audience
Room for Further Development
Well-known Brands Suffer From Counterfeiting
Category Data
Table 35 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2013-2018
Table 36 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2013-2018
Table 37 NBO Company Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2013-2017
Table 38 LBN Brand Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2014-2017
Table 39 Distribution of Designer Apparel and Footwear (Ready-to-Wear) by Format: % Value 2013-2018
Table 40 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2018-2023
Table 41 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2018-2023
Headlines
Prospects
Sales of Luxury Eyewear in Romania Increase in 2018
Rising Living Standards and Growing Fashion Trends
Changing Consumer Lifestyles and Habits To Influence Luxury Eyewear
Competitive Landscape
Luxottica Group SpA - A Leader in Style in 2018
New Optical Goods Store Officially Launched
Innovation at the Core of Luxury Eyewear
Category Data
Table 42 Sales of Luxury Eyewear by Category: Value 2013-2018
Table 43 Sales of Luxury Eyewear by Category: % Value Growth 2013-2018
Table 44 NBO Company Shares of Luxury Eyewear: % Value 2013-2017
Table 45 LBN Brand Shares of Luxury Eyewear: % Value 2014-2017
Table 46 Distribution of Luxury Eyewear by Format: % Value 2013-2018
Table 47 Forecast Sales of Luxury Eyewear by Category: Value 2018-2023
Table 48 Forecast Sales of Luxury Eyewear by Category: % Value Growth 2018-2023
Headlines
Prospects
Luxury Jewellery Records Consistent Growth
Rise of Women Buying for Themselves
All Objects of Precious Metals Will Be Sold With Official Romanian State Mark
Competitive Landscape
Category Remains Fragmented and Dominated by International Brands
Customisation and Authenticity
Emerging Opportunities Within Luxury Jewellery in Romania
Category Data
Table 49 Sales of Luxury Jewellery by Category: Value 2013-2018
Table 50 Sales of Luxury Jewellery by Category: % Value Growth 2013-2018
Table 51 NBO Company Shares of Luxury Jewellery: % Value 2013-2017
Table 52 LBN Brand Shares of Luxury Jewellery: % Value 2014-2017
Table 53 Distribution of Luxury Jewellery by Format: % Value 2013-2018
Table 54 Forecast Sales of Luxury Jewellery by Category: Value 2018-2023
Table 55 Forecast Sales of Luxury Jewellery by Category: % Value Growth 2018-2023
Headlines
Prospects
Luxury Leather Goods Overview
Increasing Number of Men Use Leather Goods
Competitive Landscape
Increasing Awareness of Branded Products
Counterfeit Products Remain A Problem for Luxury Leather Goods in Romania
Category Data
Table 56 Sales of Luxury Leather Goods: Value 2013-2018
Table 57 Sales of Luxury Leather Goods: % Value Growth 2013-2018
Table 58 NBO Company Shares of Luxury Leather Goods: % Value 2013-2017
Table 59 LBN Brand Shares of Luxury Leather Goods: % Value 2014-2017
Table 60 Distribution of Luxury Leather Goods by Format: % Value 2013-2018
Table 61 Forecast Sales of Luxury Leather Goods: Value 2018-2023
Table 62 Forecast Sales of Luxury Leather Goods: % Value Growth 2018-2023
Prospects
Headlines
Prospects
Luxury Timepieces in Romania Experiences High Demand in 2018
Smartwatches Influence Luxury Timepieces in Certain Ways
Luxury Timepieces Offers Experience
Competitive Landscape
Luxury Timepieces Is Dynamic
Technology Innovates
Category Data
Table 63 Sales of Luxury Timepieces by Category: Value 2013-2018
Table 64 Sales of Luxury Timepieces by Category: % Value Growth 2013-2018
Table 65 NBO Company Shares of Luxury Timepieces: % Value 2013-2017
Table 66 LBN Brand Shares of Luxury Timepieces: % Value 2014-2017
Table 67 Distribution of Luxury Timepieces by Format: % Value 2013-2018
Table 68 Forecast Sales of Luxury Timepieces by Category: Value 2018-2023
Table 69 Forecast Sales of Luxury Timepieces by Category: % Value Growth 2018-2023
Headlines
Prospects
in A Fully Digital Era, Luxury Writing Instruments and Stationery Prospers
Luxury Writing Instruments - An Acquisition of A True Experience
Opportunities for Growth
Competitive Landscape
Montblanc Continues To Lead Luxury Writing Instruments and Stationery
Limited Activities Witnessed on Social Media
Manufacturers Are Expanding Into Other Industries
Category Data
Table 70 Sales of Luxury Writing Instruments and Stationery: Value 2013-2018
Table 71 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2013-2018
Table 72 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2013-2017
Table 73 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2014-2017
Table 74 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2013-2018
Table 75 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2018-2023
Table 76 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2018-2023
Headlines
Prospects
Super Premium Beauty and Personal Care Is Underdeveloped
Consumer Preferences for Natural Beauty Products
Internet Retailing Slowly Becomes An Important Distribution Channel
Competitive Landscape
Christian Dior and Givenchy Are Leading Brands
Innovation and Portfolio Extension Leads To Product Premiumisation
Romanian Consumers Slow To Be Convinced by Luxury Brands
Category Data
Table 77 Sales of Super Premium Beauty and Personal Care by Category: Value 2013-2018
Table 78 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 79 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2013-2017
Table 80 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2014-2017
Table 81 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2013-2018
Table 82 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2018-2023
Table 83 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2018-2023

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook