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Luxury Goods in Poland

Luxury Goods in Poland

Poland continues its recovery from the economic crisis with consumers increasingly seeking luxury goods in a bid to pamper themselves and spend their rising disposable incomes. The small but growing numbers of high net worth individuals in the country are boosting demand for absolute luxury, while the middle classes are increasingly seeking affordable, aspirational luxury brands. Moreover, the presence of luxury brands that are made in Poland are also on the rise, exemplified by La Mania or Eman...

Euromonitor International's Luxury Goods in Poland report offers a comprehensive guide to the size and shape of the Luxury Goods market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Goods retailing along with the development of consumers’ shopping patterns. Forecasts to 2022 illustrate how the market is set to change

Product coverage: Designer Apparel and Footwear (Ready-to-Wear), Fine Wines/Champagne and Spirits, Luxury Cars, Luxury Eyewear, Luxury Hotels (5-star plus), Luxury Jewellery, Luxury Leather Goods, Luxury Portable Consumer Electronics, Luxury Timepieces, Luxury Writing Instruments and Stationery, Super Premium Beauty and Personal Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Luxury Goods market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


LUXURY GOODS IN POLAND
Euromonitor International
February 2018
LIST OF CONTENTS AND TABLES
Executive Summary
Luxury Goods on the Rise
Ongoing Growth March for Luxury Goods in 2017
Global Brands Are Synonymous With Luxury and Predominate in the Polish Market
Growing Trend in Internet Channel, Particularly As A Tool To Engage Directly With Wealthy Consumers
Luxury Goods Market Set To See More Competition Over the Forecast Period
Market Indicators
Table 1 Number of High Net Worth Individuals (HNWI): 2012-2017
Market Data
Table 2 Sales of Luxury Goods by Category: Value 2012-2017
Table 3 Sales of Luxury Goods by Category: % Value Growth 2012-2017
Table 4 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2017
Table 5 NBO Company Shares of Luxury Goods: % Value 2012-2016
Table 6 LBN Brand Shares of Luxury Goods: % Value 2013-2016
Table 7 Distribution of Luxury Goods by Format and Category: % Value 2017
Table 8 Forecast Sales of Luxury Goods by Category: Value 2017-2022
Table 9 Forecast Sales of Luxury Goods by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
Rising Numbers of Wealthy Individuals Boost Category Sales
Trend Towards Fewer Purchases of Higher-quality Items
Positive Category Growth Expected Due To Predicted Positive Economic Forecast
Competitive Landscape
Industry Players Adopt A Variety of Distribution Methods for Their Luxury Brands
Increasing Competition Characterises the Category
Development of Internet Retailing in A Multichannel Approach
Category Data
Table 10 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2012-2017
Table 11 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2012-2017
Table 12 NBO Company Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2012-2016
Table 13 LBN Brand Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2013-2016
Table 14 Distribution of Designer Apparel and Footwear (Ready-to-Wear) by Format: % Value 2012-2017
Table 15 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2017-2022
Table 16 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2017-2022
Headlines
Prospects
Economic Prosperity Boosts Demand for Fine Wines/champagne and Spirits
the Desire To Own Aspirational Products Drives Sales
Demand for Aspirational Alcoholic Beverages Set To Rise
Competitive Landscape
International Brands Are the Most Coveted
Advertising and Sponsorship Bans Hinder Category Sales
Players Differentiate Via Price Segmentation and Distribution Channels
Category Data
Table 17 Sales of Fine Wines/Champagne and Spirits by Category: Value 2012-2017
Table 18 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2012-2017
Table 19 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2012-2016
Table 20 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2013-2016
Table 21 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2012-2017
Table 22 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2017-2022
Table 23 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2017-2022
Headlines
Prospects
Affordable Luxury Through Entry-level Brands Attract A Younger Audience
Rising Popularity of Electric Cars Set To Continue Into the Forecast Period
in Addition To Aesthetics, Technology Also Drives Demand
Competitive Landscape
Demand for Absolute Luxury Cars on the Rise, Though Sales Are From A Low Base
Aspirational Qualities Are As Important As Quality and Reliability in This Category
Luxury Brands Moving in Due To Strong Spikes in Demand
Category Data
Table 24 Sales of Luxury Cars: Value 2012-2017
Table 25 Sales of Luxury Cars: % Value Growth 2012-2017
Table 26 NBO Company Shares of Luxury Cars: % Value 2012-2016
Table 27 LBN Brand Shares of Luxury Cars: % Value 2013-2016
Table 28 Forecast Sales of Luxury Cars: Value 2017-2022
Table 29 Forecast Sales of Luxury Cars: % Value Growth 2017-2022
Headlines
Prospects
Long-term Use Stimulates Demand for High Quality and Fashion
Brand Heritage and Quality Drive the Majority of Eyewear Sales
Purchasing Criteria Vary Between the Sexes
Competitive Landscape
New Product Development Stimulates Consumer Interest and Category Growth
Rising Trend in Online Sales of Luxury Eyewear
Variety of Price Segments To Suit A Wide Audience
Category Data
Table 30 Sales of Luxury Eyewear by Category: Value 2012-2017
Table 31 Sales of Luxury Eyewear by Category: % Value Growth 2012-2017
Table 32 NBO Company Shares of Luxury Eyewear: % Value 2012-2016
Table 33 LBN Brand Shares of Luxury Eyewear: % Value 2013-2016
Table 34 Distribution of Luxury Eyewear by Format: % Value 2012-2017
Table 35 Forecast Sales of Luxury Eyewear by Category: Value 2017-2022
Table 36 Forecast Sales of Luxury Eyewear by Category: % Value Growth 2017-2022
Headlines
Prospects
Wealthy Travellers Drive the Growth of the Luxury Hotel Category in Poland
Rising Investment in Luxury Hotels
Demand for Unique and Authentic Experiences Drive the 5-star Hotel Category
Competitive Landscape
Growth in Internet Booking and Use As A Research Tool Boosts Luxury Hotel Sales
Both Local and International Chains Characterise the Category
Business People and Growing Tourist Segment Are Stimulating Category Growth
Category Data
Table 37 Sales in Luxury Hotels (5-star plus): Value 2012-2017
Table 38 Sales in Luxury Hotels (5-star plus): % Value Growth 2012-2017
Table 39 Sales in Luxury Hotels (5-star plus) by Country of Origin: % Value 2013-2017
Table 40 NBO Company Shares of Luxury Hotels (5-star plus): % Value 2012-2016
Table 41 LBN Brand Shares of Luxury Hotels (5-star plus): % Value 2013-2016
Table 42 Forecast Sales in Luxury Hotels (5-star plus): Value 2017-2022
Table 43 Forecast Sales in Luxury Hotels (5-star plus): % Value Growth 2017-2022
Headlines
Prospects
Demand for High Quality Local Craftsmanship and Design
Luxury Costume Jewellery on the Rise
Rise of Internet Retailing Though Store-based Remains the Outright Leader
Competitive Landscape
Limited Assortment of and Demand for Jewellery for Men
Local Rather Than Foreign Purchases Continue To Drive Category Sales
Ongoing Popularity of Affordable Luxury
Category Data
Table 44 Sales of Luxury Jewellery by Category: Value 2012-2017
Table 45 Sales of Luxury Jewellery by Category: % Value Growth 2012-2017
Table 46 NBO Company Shares of Luxury Jewellery: % Value 2012-2016
Table 47 LBN Brand Shares of Luxury Jewellery: % Value 2013-2016
Table 48 Distribution of Luxury Jewellery by Format: % Value 2012-2017
Table 49 Forecast Sales of Luxury Jewellery by Category: Value 2017-2022
Table 50 Forecast Sales of Luxury Jewellery by Category: % Value Growth 2017-2022
Headlines
Prospects
Growth in the Travel and Hospitality Sectors Boosts Demand for Luxury Leather Goods
Demand for Quality As Well As Status Drive Category Sales
Demand for Conspicuous Luxury Brands
Competitive Landscape
Globally Renowned Multinational Brands Lead in Polish Luxury Leather Goods Category
Outright Lead of Non-grocery Retailers, Despite the Onward March of Online Retailing
Manufacturers Keep An Eye on Fashion Trends in Order To Remain in Vogue
Category Data
Table 51 Sales of Luxury Leather Goods: Value 2012-2017
Table 52 Sales of Luxury Leather Goods: % Value Growth 2012-2017
Table 53 NBO Company Shares of Luxury Leather Goods: % Value 2012-2016
Table 54 LBN Brand Shares of Luxury Leather Goods: % Value 2013-2016
Table 55 Distribution of Luxury Leather Goods by Format: % Value 2012-2017
Table 56 Forecast Sales of Luxury Leather Goods: Value 2017-2022
Table 57 Forecast Sales of Luxury Leather Goods: % Value Growth 2017-2022
Headlines
Prospects
Luxury Mobile Phones Characterise Demand
Wearables Remains A Nascent Category With Potential for Growth
Store-based Retailers Remain Dominant While Internet Retailing Achieves Solid Growth
Competitive Landscape
Lack of Competition and Demand Set To Lead To Slow Category Forecast Period Growth
Wide Distribution Boosts Product Accessibility
Media-related Reviews and Pr Used To Promote Portable Consumer Electronics
Category Data
Table 58 Sales of Luxury Portable Consumer Electronics by Category: Value 2012-2017
Table 59 Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2012-2017
Table 60 NBO Company Shares of Luxury Portable Consumer Electronics: % Value 2012-2016
Table 61 LBN Brand Shares of Luxury Portable Consumer Electronics: % Value 2013-2016
Table 62 Distribution of Luxury Portable Consumer Electronics by Format: % Value 2012-2017
Table 63 Forecast Sales of Luxury Portable Consumer Electronics by Category: Value 2017-2022
Table 64 Forecast Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2017-2022
Headlines
Prospects
Sales of Luxury Timepieces Continue To Rise
Smartwatches Pose No Threat To Traditional Luxury Timepieces
Growing Interest in Mechanical Timepieces
Competitive Landscape
Brand Recognition and Ostentation Drive the Competitive Market in Luxury Timepieces
Men Continue To Be Drawn To Luxury Timepieces
Manufacturers Tailor Their New Launches To Offer Affordable Luxury
Category Data
Table 65 Sales of Luxury Timepieces by Category: Value 2012-2017
Table 66 Sales of Luxury Timepieces by Category: % Value Growth 2012-2017
Table 67 NBO Company Shares of Luxury Timepieces: % Value 2012-2016
Table 68 LBN Brand Shares of Luxury Timepieces: % Value 2013-2016
Table 69 Distribution of Luxury Timepieces by Format: % Value 2012-2017
Table 70 Forecast Sales of Luxury Timepieces by Category: Value 2017-2022
Table 71 Forecast Sales of Luxury Timepieces by Category: % Value Growth 2017-2022
Headlines
Prospects
Loyal Consumer Base for These Products Ensures Continued Growth
Brand Heritage and High-fashion Brands Are the Most Popular
Precious Metals and Design Elements in Luxury Writing Instruments Appeal To the Wealthy
Competitive Landscape
Luxury Writing Instruments Outperform Luxury Stationery
Wide Price Range Targets A Broad Consumer Base
Stationery/office Supply Stores Predominate, Though Online Retailing Is Growing
Category Data
Table 72 Sales of Luxury Writing Instruments and Stationery: Value 2012-2017
Table 73 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2012-2017
Table 74 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2012-2016
Table 75 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2013-2016
Table 76 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2012-2017
Table 77 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2017-2022
Table 78 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2017-2022
Headlines
Prospects
Super Premium Fragrances Drive Growth Alongside An Expanding Consumer Base
High Value Product Attributes Followed by Convenience Prove Attractive
Packaging Trends Continue To Shape the Category
Competitive Landscape
Globally-renowned Brands Also Lead in Poland
Most Consumers Opt for Conspicuous Luxury As Absolute Luxury Outside Their Financial Reach
Multibrand Stores Remain Important for Luxury Brands
Category Data
Table 79 Sales of Super Premium Beauty and Personal Care by Category: Value 2012-2017
Table 80 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 81 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2012-2016
Table 82 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2013-2016
Table 83 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2012-2017
Table 84 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2017-2022
Table 85 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2017-2022

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