Luxury Goods in Italy

Luxury Goods in Italy

Luxury goods in Italy recorded stronger current value growth in 2019 than that seen in 2018, with increases seen in most categories. Personal luxury, which accounted for just over half of overall retail value sales, showed slower growth due to the progressive rise of experiential luxury, which led consumers, particularly millennials, to shift some of their purchases from luxury goods to luxury experiences. Nonetheless, within personal luxury, luxury wearables continued to record strong growth in...

Euromonitor International's Luxury Goods in Italy report offers a comprehensive guide to the size and shape of the Luxury Goods market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Goods retailing along with the development of consumers’ shopping patterns. Forecasts to 2024 illustrate how the market is set to change

Product coverage: Experiential Luxury, Fine Wines/Champagne and Spirits, Personal Luxury, Premium and Luxury Cars.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Luxury Goods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Luxury Goods in Italy
Euromonitor International
January 2020
LIST OF CONTENTS AND TABLES
Executive Summary
Growth Is Driven Mainly by Experiential Luxury
Growth Is Hampered by Weaker Domestic Demand But Boosted by Tourism
Automotive Brands and Fashion Designers Lead in Italy
Internet Retailing Continues To Grow As Consumers Seek Omnichannel Experiences
Luxury Goods Set To Record Moderate Growth Thanks To Domestic and Tourist Demand
Market Indicators
Table 1 Number of High Net Worth Individuals (HNWI): 2014-2019
Market Data
Table 2 Sales of Luxury Goods by Category: Value 2014-2019
Table 3 Sales of Luxury Goods by Category: % Value Growth 2014-2019
Table 4 Inbound Receipts for Luxury Goods by Country of Origin: Value 2014-2019
Table 5 NBO Company Shares of Luxury Goods: % Value 2014-2018
Table 6 LBN Brand Shares of Luxury Goods: % Value 2015-2018
Table 7 Distribution of Luxury Goods by Format and Category: % Value 2019
Table 8 Forecast Sales of Luxury Goods by Category: Value 2019-2024
Table 9 Forecast Sales of Luxury Goods by Category: % Value Growth 2019-2024
Sources
Summary 1 Research Sources
Headlines
Prospects
Companies Move Into Experiential Luxury As Well As Personal Luxury
New Openings Boost Sales in Luxury Hotels
the Entry of More Designer Brands Expected in Luxury Foodservice
Competitive Landscape
Marriott's Acquisition of Starwood Maintains Its Lead in Experiential Luxury
LVMH Invests in the Acquisition of Belmond
Opening of Luxury Hotels and Renovation of A Luxury Foodservice Outlet
Category Data
Table 10 Sales of Experiential Luxury by Category: Value 2014-2019
Table 11 Sales of Experiential Luxury by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Experiential Luxury: % Value 2014-2018
Table 13 LBN Brand Shares of Experiential Luxury: % Value 2015-2018
Table 14 Forecast Sales of Experiential Luxury by Category: Value 2019-2024
Table 15 Forecast Sales of Experiential Luxury by Category: % Value Growth 2019-2024
Headlines
Prospects
Growth Slows Due To A Lack of Outlet Openings and Lower Consumer Confidence
More Investment Expected, Which Will Improve Brand Awareness
Brands Offer Italian Culinary Tradition With A Modern Interpretation
Competitive Landscape
Renovation of Emporio Armani Ristorante E Caffè Set To Give Armani A Boost
Great Italian Classics With A Modern Twist for Bvlgari
New Entrants See Success
Category Data
Table 16 Sales in Luxury Foodservice: Value 2014-2019
Table 17 Sales in Luxury Foodservice: % Value Growth 2014-2019
Table 18 NBO Company Shares in Luxury Foodservice: % Value 2014-2018
Table 19 LBN Brand Shares in Luxury Foodservice: % Value 2015-2018
Table 20 Forecast Sales in Luxury Foodservice: Value 2019-2024
Table 21 Forecast Sales in Luxury Foodservice: % Value Growth 2019-2024
Headlines
Prospects
Growth in Tourism and New Luxury Hotels Set To Boost Growth
Spending by Chinese Tourists on Luxury Hotels Set To Increase
Travellers Demand Personalisation and real Experiences
Competitive Landscape
Marriott, the Owner of Starwood, Continues Its Expansion
Belmond Concentrates on Offering Distinctive Locations
Expansion by An Existing Player, and A New Owner for An Existing Hotel
Category Data
Table 22 Sales in Luxury Hotels: Value 2014-2019
Table 23 Sales in Luxury Hotels: % Value Growth 2014-2019
Table 24 Sales in Luxury Hotels by Country of Origin: % Value 2014-2019
Table 25 NBO Company Shares in Luxury Hotels: % Value 2014-2018
Table 26 LBN Brand Shares in Luxury Hotels: % Value 2015-2018
Table 27 Forecast Sales in Luxury Hotels: Value 2019-2024
Table 28 Forecast Sales in Luxury Hotels: % Value Growth 2019-2024
Headlines
Prospects
Other Fine Wine Has the Highest Sales, With Red Wine Particularly Popular
More Consumers Are Drinking Less, But Buying Premium Products
Gin and Tequila Contribute To the Growth of Other Luxury Spirits
Competitive Landscape
Fragmentation, As Consumers Are Not Necessarily Attracted by Conspicuous Brands
Moët Hennessy Italia and Flli Ramazzotti Lead With Well-known Champagne Brands
Different Positionings and Retail Strategies
Category Data
Table 29 Sales of Fine Wines/Champagne and Spirits by Category: Value 2014-2019
Table 30 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2014-2019
Table 31 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2014-2018
Table 32 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2015-2018
Table 33 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2014-2019
Table 34 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2019-2024
Table 35 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2019-2024
Headlines
Prospects
A Return To Growth Expected in the Forecast Period
Affordable Suvs Remain Trendy, Especially Small Suvs
Luxury Cars To Become More Eco-friendly, Connected and Intelligent
Competitive Landscape
Accessible Luxury Cars Dominate, But A Decline in Registrations Seen
Daimler Maintains Its Lead With Mercedes-benz, But Sees A Decline
Ferrari and Jaguar Are Amongst the Few To See Strong Performances
Category Data
Table 36 Sales of Premium and Luxury Cars: Value 2014-2019
Table 37 Sales of Premium and Luxury Cars: % Value Growth 2014-2019
Table 38 NBO Company Shares of Premium and Luxury Cars: % Value 2014-2018
Table 39 LBN Brand Shares of Premium and Luxury Cars: % Value 2015-2018
Table 40 Forecast Sales of Premium and Luxury Cars: Value 2019-2024
Table 41 Forecast Sales of Premium and Luxury Cars: % Value Growth 2019-2024
Headlines
Prospects
Experiential Luxury Hampers the Growth of Personal Luxury
Luxury Leather Goods Leads Growth Thanks To Rising Spending by International Tourists
the Rise of Internet Retailing Within Personal Luxury
Competitive Landscape
Guccio Gucci Extends Its Lead With Gucci and Saint Laurent
Lvmh's Loro Piana Is Dynamic Thanks To Offering Footwear Personalisation
the Armani and Prada Brands Struggle To Maintain Their Shares
Category Data
Table 42 Sales of Personal Luxury by Category: Value 2014-2019
Table 43 Sales of Personal Luxury by Category: % Value Growth 2014-2019
Table 44 NBO Company Shares of Personal Luxury: % Value 2014-2018
Table 45 LBN Brand Shares of Personal Luxury: % Value 2015-2018
Table 46 Distribution of Personal Luxury by Format: % Value 2014-2019
Table 47 Forecast Sales of Personal Luxury by Category: Value 2019-2024
Table 48 Forecast Sales of Personal Luxury by Category: % Value Growth 2019-2024
Headlines
Prospects
International Expenditure Increases, But Domestic Spending Still Dominates
Athleisure Trend Also Affects Designer Apparel and Footwear
Physical Stores Remain Important Despite the Rise of Online Retailing
Competitive Landscape
Tod's Maintains Its Lead, But Declines Due To Weaker Domestic Demand
Guccio Gucci and Giorgio Armani See Very Different Performances
Use of Social Media Is Important To Attract Younger Consumers
Category Data
Table 49 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2014-2019
Table 50 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2014-2019
Table 51 NBO Company Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2014-2018
Table 52 LBN Brand Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2015-2018
Table 53 Distribution of Designer Apparel and Footwear (Ready-to-Wear) by Format: % Value 2014-2019
Table 54 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2019-2024
Table 55 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2019-2024
Headlines
Prospects
Lower Consumer Confidence Hampers Growth
Vision Problems Set To Lead Luxury Spectacle Frames To See the Best Performance
Women Are the Main Consumers of Luxury Sunglasses, Mainly for Fashion
Competitive Landscape
Gucci Sees A Strong Increase Due To Its Popularity Amongst Younger Consumers
Licensed Designer Brands Continue To Benefit Luxottica
Safilo Suffers From Players Taking Back Control of Their Own Brands
Category Data
Table 56 Sales of Luxury Eyewear by Category: Value 2014-2019
Table 57 Sales of Luxury Eyewear by Category: % Value Growth 2014-2019
Table 58 NBO Company Shares of Luxury Eyewear: % Value 2014-2018
Table 59 LBN Brand Shares of Luxury Eyewear: % Value 2015-2018
Table 60 Distribution of Luxury Eyewear by Format: % Value 2014-2019
Table 61 Forecast Sales of Luxury Eyewear by Category: Value 2019-2024
Table 62 Forecast Sales of Luxury Eyewear by Category: % Value Growth 2019-2024
Headlines
Prospects
Spending by Tourists Offsets the Weak Domestic Demand
Luxury Fine Jewellery Maintains the Highest Sales, But Sees Slower Growth
Internet Retailing Set To Keep Developing
Competitive Landscape
Domestic Player Pomellato Maintains Its Lead Thanks To Refined Designs
Giorgio Armani Enters High-end Fine Jewellery With Hand-made Products
More Players Launch Ethical Luxury Fine Jewellery
Category Data
Table 63 Sales of Luxury Jewellery by Category: Value 2014-2019
Table 64 Sales of Luxury Jewellery by Category: % Value Growth 2014-2019
Table 65 NBO Company Shares of Luxury Jewellery: % Value 2014-2018
Table 66 LBN Brand Shares of Luxury Jewellery: % Value 2015-2018
Table 67 Distribution of Luxury Jewellery by Format: % Value 2014-2019
Table 68 Forecast Sales of Luxury Jewellery by Category: Value 2019-2024
Table 69 Forecast Sales of Luxury Jewellery by Category: % Value Growth 2019-2024
Headlines
Prospects
International Tourists Value Italian Leather Craftsmanship
the Demand for Experiential Luxury Ensures Growth for Luxury Travel Goods
Continued Strong Growth for Internet Retailing
Competitive Landscape
Guccio Gucci's Sales Are Boosted by Saint Laurent and Gucci
Thanks To Focusing on Its Heritage, Prada Returns To Growth
Acquisition of A French Brand by An Italian Leather Goods Group
Category Data
Table 70 Sales of Luxury Leather Goods: Value 2014-2019
Table 71 Sales of Luxury Leather Goods: % Value Growth 2014-2019
Table 72 NBO Company Shares of Luxury Leather Goods: % Value 2014-2018
Table 73 LBN Brand Shares of Luxury Leather Goods: % Value 2015-2018
Table 74 Distribution of Luxury Leather Goods by Format: % Value 2014-2019
Table 75 Forecast Sales of Luxury Leather Goods: Value 2019-2024
Table 76 Forecast Sales of Luxury Leather Goods: % Value Growth 2019-2024
Headlines
Prospects
Decline Due To the Poor Performance of Luxury Mobile Phones
Luxury Mobile Phones Is Negatively Affected by the Vertu Crisis
Strong Growth Potential for Luxury Wearables
Competitive Landscape
Frédérique Constant Increases Its Share, Offering Smartwatches With A Classic Look
Vertu Returns To the Italian Market
New Launches in Luxury Wearables Should Boost Growth in the Forecast Period
Category Data
Table 77 Sales of Luxury Portable Consumer Electronics by Category: Value 2014-2019
Table 78 Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2014-2019
Table 79 NBO Company Shares of Luxury Portable Consumer Electronics: % Value 2014-2018
Table 80 LBN Brand Shares of Luxury Portable Consumer Electronics: % Value 2015-2018
Table 81 Distribution of Luxury Portable Consumer Electronics by Format: % Value 2014-2019
Table 82 Forecast Sales of Luxury Portable Consumer Electronics by Category: Value 2019-2024
Table 83 Forecast Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2019-2024
Headlines
Prospects
Premiumisation Leads To Value Growth and Volume Decline
Men's Luxury Timepieces Sees the Fastest Growth and Highest Sales
Internet Retailing Sees Dynamic Growth Thanks To Millennials
Competitive Landscape
Rolex Remains the Leading Brand Due To Its Classic Style
Cie Financière Richemont Maintains Second Position
Officine Panerai Sees Strong Growth by Offering Both Good Design and Technology
Category Data
Table 84 Sales of Luxury Timepieces by Category: Value 2014-2019
Table 85 Sales of Luxury Timepieces by Category: % Value Growth 2014-2019
Table 86 NBO Company Shares of Luxury Timepieces: % Value 2014-2018
Table 87 LBN Brand Shares of Luxury Timepieces: % Value 2015-2018
Table 88 Distribution of Luxury Timepieces by Format: % Value 2014-2019
Table 89 Forecast Sales of Luxury Timepieces by Category: Value 2019-2024
Table 90 Forecast Sales of Luxury Timepieces by Category: % Value Growth 2019-2024
Headlines
Prospects
Little Movement Due To Competition From Smartphones
Growth Expected, As Consumers Seek Creative Entertainment Activities
Internet Retailing Gains Further Share
Competitive Landscape
Montblanc Increases Its Lead Thanks To Its Strong Reputation and Long Presence
New Launches To Celebrate Aurora's 100th Anniversary
Montblanc Invests More in Other Categories Due To Sluggish Growth
Category Data
Table 91 Sales of Luxury Writing Instruments and Stationery: Value 2014-2019
Table 92 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2014-2019
Table 93 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2014-2018
Table 94 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2015-2018
Table 95 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2014-2019
Table 96 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2019-2024
Table 97 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2019-2024
Headlines
Prospects
Polarisation Boosts Sales Despite Lower Consumer Confidence
Super Premium Fragrances Represent Accessible Luxury
Anti-ageing Is Important in Super Premium Skin Care
Competitive Landscape
Christian Dior and Chanel Are the Most Popular Brands
L'Oréal Italiana Saipo Performs Well Thanks To Owning Several Strong Brands
Consumers Look for Natural Super Premium Beauty and Personal Care Products
Category Data
Table 98 Sales of Super Premium Beauty and Personal Care by Category: Value 2014-2019
Table 99 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 100 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2014-2018
Table 101 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2015-2018
Table 102 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2014-2019
Table 103 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2019-2024
Table 104 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2019-2024

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