Luxury Goods in Germany


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Luxury Goods in Germany

The industry of luxury goods in Germany performed positively during 2019 in current value terms. However, compared to the previous year’s results, the growth rate in 2019 was lower. Many factors underlie this performance, with almost all categories registering relatively high sales figures. Dragging down growth in 2019 was luxury cars, the biggest category in terms of value sales, which is undergoing structural changes from both a technological and an environmental perspective. Experiential luxu...

Euromonitor International's Luxury Goods in Germany report offers a comprehensive guide to the size and shape of the Luxury Goods market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Goods retailing along with the development of consumers’ shopping patterns. Forecasts to 2024 illustrate how the market is set to change

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Luxury Goods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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Luxury Goods in Germany
Euromonitor International
February 2020
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
Luxury goods industry slows down
Economic uncertainty leveraged by tourism
Luxury goods becomes more fragmented
Internet retailing is growing sustainably as store-based retailing rethinks its purpos
Opportunities decrease for value sales growth
MARKET INDICATORS
Table 1 Number of High Net Worth Individuals (HNWI): 2014-2019
MARKET DATA
Table 2 Sales of Luxury Goods by Category: Value 2014-2019
Table 3 Sales of Luxury Goods by Category: % Value Growth 2014-2019
Table 4 Inbound Receipts for Luxury Goods by Country of Origin: Value 2014-2019
Table 5 NBO Company Shares of Luxury Goods: % Value 2014-2018
Table 6 LBN Brand Shares of Luxury Goods: % Value 2015-2018
Table 7 Distribution of Luxury Goods by Format and Category: % Value 2019
Table 8 Forecast Sales of Luxury Goods by Category: Value 2019-2024
Table 9 Forecast Sales of Luxury Goods by Category: % Value Growth 2019-2024
SOURCES
Summary 1 Research Sources
HEADLINES
PROSPECTS
Development of the internet environment creates conditions for sustainable growth
Sustainability is at the centre of the industry’s strategy
The technological era forces stores and brands to enhance the shopping experience
COMPETITIVE LANDSCAPE
Hugo Boss remains isolated as the leading player
Higher-end designer apparel and footwear (ready-to-wear) excels due to ultra-rich buyers
A better performance from major brands increases concentration
CATEGORY DATA
Table 10 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2014-2019
Table 11 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2014-2018
Table 13 LBN Brand Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2015-2018
Table 14 Distribution of Designer Apparel and Footwear (Ready-to-Wear) by Format: % Value 2014-2019
Table 15 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2019-2024
Table 16 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Economic slowdown causes a downturn in the performance of experiential luxury
International expenditure increases in its preponderance
Internet platforms intensify pressure within the industry
COMPETITIVE LANDSCAPE
Travco Group maintains its leading position
Runner-up players grow weakly
Smaller players achieve above-average growth
CATEGORY DATA
Table 17 Sales of Experiential Luxury by Category: Value 2014-2019
Table 18 Sales of Experiential Luxury by Category: % Value Growth 2014-2019
Table 19 NBO Company Shares of Experiential Luxury: % Value 2014-2018
Table 20 LBN Brand Shares of Experiential Luxury: % Value 2015-2018
Table 21 Forecast Sales of Experiential Luxury by Category: Value 2019-2024
Table 22 Forecast Sales of Experiential Luxury by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
High-income individuals drive fine wines/champagne and spirits
Generational shift pushes sales of luxury brandy and cognac down
Consumers develop connoisseur skills and social status
COMPETITIVE LANDSCAPE
LVMH Moët Hennessy Louis Vuitton SA loses steam
Increasing competition shortens the gap with the leading player
Smaller players control the majority of fine wines/champagne and spirits sales
CATEGORY DATA
Table 23 Sales of Fine Wines/Champagne and Spirits by Category: Value 2014-2019
Table 24 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2014-2019
Table 25 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2014-2018
Table 26 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2015-2018
Table 27 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2014-2019
Table 28 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2019-2024
Table 29 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Fashionable sunglasses viewed as a social status indicator
Customisation and convenience change consumers’ shopping experience
Women’s consumption of luxury eyewear is greater than men’s and increasing
COMPETITIVE LANDSCAPE
Safilo Group leads luxury eyewear
Kering is the fastest growing player
Brand concentration increases
CATEGORY DATA
Table 30 Sales of Luxury Eyewear by Category: Value 2014-2019
Table 31 Sales of Luxury Eyewear by Category: % Value Growth 2014-2019
Table 32 NBO Company Shares of Luxury Eyewear: % Value 2014-2018
Table 33 LBN Brand Shares of Luxury Eyewear: % Value 2015-2018
Table 34 Distribution of Luxury Eyewear by Format: % Value 2014-2019
Table 35 Forecast Sales of Luxury Eyewear by Category: Value 2019-2024
Table 36 Forecast Sales of Luxury Eyewear by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Luxury foodservice has potential to expand further in Germany
Consumers focus on experiences and pay accordingly
COMPETITIVE LANDSCAPE
Giorgio Armani dominates entirel
German luxury foodservice is relatively small
CATEGORY DATA
Table 37 Sales in Luxury Foodservice: Value 2014-2019
Table 38 Sales in Luxury Foodservice: % Value Growth 2015-2019
Table 39 NBO Company Shares in Luxury Foodservice: % Value 2014-2018
Table 40 LBN Brand Shares in Luxury Foodservice: % Value 2015-2018
Table 41 Forecast Sales in Luxury Foodservice: Value 2019-2024
Table 42 Forecast Sales in Luxury Foodservice: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Increasing number of arrivals supports luxury hotels’ growth
Economic uncertainty expected to lower the performance of luxury hotels
Discounted prices and internet booking platforms put pressure on value sales
COMPETITIVE LANDSCAPE
Travco Group maintains its leading position among luxury hotels
Major international brands experience stagnation
Number of outlets decreases and value shares become more distributed among smaller players
CATEGORY DATA
Table 43 Sales in Luxury Hotels: Value 2014-2019
Table 44 Sales in Luxury Hotels: % Value Growth 2014-2019
Table 45 Sales in Luxury Hotels by Country of Origin: % Value 2014-2019
Table 46 NBO Company Shares in Luxury Hotels: % Value 2014-2018
Table 47 LBN Brand Shares in Luxury Hotels: % Value 2015-2018
Table 48 Forecast Sales in Luxury Hotels: Value 2019-2024
Table 49 Forecast Sales in Luxury Hotels: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Luxury costume jewellery enters a slowdown due to the high prices charged
Luxury fine jewellery offers fashion and value keeper functions
Increasing international expenditure sustains luxury jewellery’s growth
COMPETITIVE LANDSCAPE
LVMH Moët Hennessy Louis Vuitton leads luxury jewellery despite another negative year
The leading player’s competitors are equally losing value shares
Three players continue to outperform among major brands
CATEGORY DATA
Table 50 Sales of Luxury Jewellery by Category: Value 2014-2019
Table 51 Sales of Luxury Jewellery by Category: % Value Growth 2014-2019
Table 52 NBO Company Shares of Luxury Jewellery: % Value 2014-2018
Table 53 LBN Brand Shares of Luxury Jewellery: % Value 2015-2018
Table 54 Distribution of Luxury Jewellery by Format: % Value 2014-2019
Table 55 Forecast Sales of Luxury Jewellery by Category: Value 2019-2024
Table 56 Forecast Sales of Luxury Jewellery by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Leather goods are fashionable and consumers look for premiumisation
The development of the internet environment shapes luxury leather goods in Germany
Economic uncertainty is likely to impact the luxury leather goods industry’s growth
COMPETITIVE LANDSCAPE
Kering’s growth eyes the leading position
LVMH Moët Hennessy Louis Vuitton achieves above-average growth
Concentration increases exponentially
CATEGORY DATA
Table 57 Sales of Luxury Leather Goods: Value 2014-2019
Table 58 Sales of Luxury Leather Goods: % Value Growth 2014-2019
Table 59 NBO Company Shares of Luxury Leather Goods: % Value 2014-2018
Table 60 LBN Brand Shares of Luxury Leather Goods: % Value 2015-2018
Table 61 Distribution of Luxury Leather Goods by Format: % Value 2014-2019
Table 62 Forecast Sales of Luxury Leather Goods: Value 2019-2024
Table 63 Forecast Sales of Luxury Leather Goods: % Value Growth 2019-2024
HEADLINES
PROSPECTS
The niche category of luxury portable consumer electronics struggles to grow
Competition from non-luxury consumer electronics increases
Luxury wearables set for higher growth prospects
COMPETITIVE LANDSCAPE
Porsche Design narrowly loses its leading position in luxury portable consumer electronics
LVMH Moët Hennessy Louis Vuitton takes the top position
Concentration is decreasing in unstable luxury portable consumer electronics
CATEGORY DATA
Table 64 Sales of Luxury Portable Consumer Electronics by Category: Value 2014-2019
Table 65 Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2014-2019
Table 66 NBO Company Shares of Luxury Portable Consumer Electronics: % Value 2014-2018
Table 67 LBN Brand Shares of Luxury Portable Consumer Electronics: % Value 2015-2018
Table 68 Distribution of Luxury Portable Consumer Electronics by Format: % Value 2014-2019
Table 69 Forecast Sales of Luxury Portable Consumer Electronics by Category: Value 2019-2024
Table 70 Forecast Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Economic uncertainty is the main factor behind imminent slowdown
E-commerce developments set to shape luxury timepieces
International expenditure grows unprecedentedly
COMPETITIVE LANDSCAPE
Rolex leads comfortably with a satisfactory performance
Richemont’s performance in Germany declines
Fashion-orientated brands are expected to outpace others in luxury timepieces
CATEGORY DATA
Table 71 Sales of Luxury Timepieces by Category: Value 2014-2019
Table 72 Sales of Luxury Timepieces by Category: % Value Growth 2014-2019
Table 73 NBO Company Shares of Luxury Timepieces: % Value 2014-2018
Table 74 LBN Brand Shares of Luxury Timepieces: % Value 2015-2018
Table 75 Distribution of Luxury Timepieces by Format: % Value 2014-2019
Table 76 Forecast Sales of Luxury Timepieces by Category: Value 2019-2024
Table 77 Forecast Sales of Luxury Timepieces by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Writing’s traditional element brings more consumers who seek higher-quality items
Advancement in technology increases the budget for luxury stationery
Internet retailing is increasingly supporting luxury writing instruments and stationery
COMPETITIVE LANDSCAPE
Richemont leads with good performances
Hermès International overtakes LVMH
Consolidation constantly increases
CATEGORY DATA
Table 78 Sales of Luxury Writing Instruments and Stationery: Value 2014-2019
Table 79 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2014-2019
Table 80 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2014-2018
Table 81 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2015-2018
Table 82 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2014-2019
Table 83 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2019-2024
Table 84 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2019-2024
HEADLINES
PROSPECTS
The next downturn in personal luxury is triggered
Store-based retailers overhaul the luxury shopping experience
Development of the internet environment is a challenge to major brands
COMPETITIVE LANDSCAPE
LVMH eyes the position as leading player in personal luxury
Hugo Boss struggles while Kering rises at a fast pace
Concentration among the top brands increases substantially
CATEGORY DATA
Table 85 Sales of Personal Luxury by Category: Value 2014-2019
Table 86 Sales of Personal Luxury by Category: % Value Growth 2014-2019
Table 87 NBO Company Shares of Personal Luxury: % Value 2014-2018
Table 88 LBN Brand Shares of Personal Luxury: % Value 2015-2018
Table 89 Distribution of Personal Luxury by Format: % Value 2014-2019
Table 90 Forecast Sales of Personal Luxury by Category: Value 2019-2024
Table 91 Forecast Sales of Personal Luxury by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Consumers search constantly for better-quality product
Product diversification and availability increase consumers’ eagerness to buy
Niche organic and natural products grow sustainably
COMPETITIVE LANDSCAPE
Major brands lose ground due to adversity in super premium beauty and personal care
Coty Inc enlarges the gap with its competition
Chanel maintains a steady value share compared to its competitors
CATEGORY DATA
Table 92 Sales of Super Premium Beauty and Personal Care by Category: Value 2014-2019
Table 93 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 94 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2014-2018
Table 95 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2015-2018
Table 96 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2014-2019
Table 97 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2019-2024
Table 98 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
The increasing urban population reduces luxury cars’ potential
Electric vehicle sales grow steadily in Germany
Economic uncertainty delays or downgrades car purchases
COMPETITIVE LANDSCAPE
Daimler leads luxury cars
BMW continues to distance itself from Volkswagen
Tesla’s performance earns it a higher ranking among all luxury car brands
CATEGORY DATA
Table 99 Sales of Premium and Luxury Cars: Value 2014-2019
Table 100 Sales of Premium and Luxury Cars: % Value Growth 2014-2019
Table 101 NBO Company Shares of Premium and Luxury Cars: % Value 2014-2018
Table 102 LBN Brand Shares of Premium and Luxury Cars: % Value 2015-2018
Table 103 Forecast Sales of Premium and Luxury Cars: Value 2019-2024
Table 104 Forecast Sales of Premium and Luxury Cars: % Value Growth 2019-2024

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