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Luxury Goods in China

Luxury Goods in China

The luxury goods industry in China recorded a strong performance in 2018, continuing from its recovery in 2017. This strong rebound was supported by greater consumption overseas within a healthy macroeconomic context during the review period. The robust performance of the national economy in 2018 gave local citizens greater confidence with regard to spending on luxury goods, alongside a healthy stock market in China. Apart from higher purchasing power, the strong recovery in local luxury goods w...

Euromonitor International's Luxury Goods in China report offers a comprehensive guide to the size and shape of the Luxury Goods market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Goods retailing along with the development of consumers’ shopping patterns. Forecasts to 2023 illustrate how the market is set to change

Product coverage: Experiential Luxury, Fine Wines/Champagne and Spirits, Luxury Cars, Personal Luxury.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Luxury Goods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


LUXURY GOODS IN CHINA
Euromonitor International
February 2019
LIST OF CONTENTS AND TABLES
Executive Summary
Strong and Growing Momentum of Luxury Goods in China Within A Healthy Macroeconomic Context
Millennials Are Major Consumers of Chinese Luxury Goods
Significant Variation Across Segmented Categories
Internet Retailing Sustains Robust Growth, Catering To Digitally Aware Consumers
Growth Momentum Is Set To Continue
Market Indicators
Table 1 Number of High Net Worth Individuals (HNWI): 2013-2018
Market Data
Table 2 Sales of Luxury Goods by Category: Value 2013-2018
Table 3 Sales of Luxury Goods by Category: % Value Growth 2013-2018
Table 4 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2018
Table 5 NBO Company Shares of Luxury Goods: % Value 2013-2017
Table 6 LBN Brand Shares of Luxury Goods: % Value 2014-2017
Table 7 Distribution of Luxury Goods by Format and Category: % Value 2018
Table 8 Forecast Sales of Luxury Goods by Category: Value 2018-2023
Table 9 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Retail Crosses With Foodservice To Present Luxurious New Experiences, Thus Driving Unique Branding and Differentiation
Mercedes-benz Expands
Luxury Foodservice Is Marketed by Food Influencers and Kols in China
Competitive Landscape
Chinese Luxury Foodservice Is Recognised by Awards From Michelin Guide
Multinationals Are Perceived in China As Connoisseurs in Terms of Taste
Category Data
Table 10 Sales in Luxury Foodservice: Value 2013-2018
Table 11 Sales in Luxury Foodservice: % Value Growth 2013-2018
Table 12 NBO Company Shares in Luxury Foodservice: % Value 2013-2017
Table 13 LBN Brand Shares in Luxury Foodservice: % Value 2014-2017
Table 14 Forecast Sales in Luxury Foodservice: Value 2018-2023
Table 15 Forecast Sales in Luxury Foodservice: % Value Growth 2018-2023
Headlines
Prospects
Wellness, Unique Services and High-end Experiences Are the New Expectations Regarding Luxury Hotels
the Boom in all-for-one Tourism Fuels Growth in Both Occupancy and Revenues for Luxury Hotels
Luxury Hotels Turn To Artificial Intelligence Upgrades, Hoping That This Will Appeal To Millennials
Competitive Landscape
Top Contenders Bet Heavily on China's Key Second- and Third-tier Cities
Rapid Expansion Causes Concern
Luxury Groups Launch New Mid-range Brands in China
Category Data
Table 16 Sales in Luxury Hotels: Value 2013-2018
Table 17 Sales in Luxury Hotels: % Value Growth 2013-2018
Table 18 Sales in Luxury Hotels by Country of Origin: % Value 2013-2017
Table 19 NBO Company Shares in Luxury Hotels: % Value 2013-2017
Table 20 LBN Brand Shares in Luxury Hotels: % Value 2014-2017
Table 21 Forecast Sales in Luxury Hotels: Value 2018-2023
Table 22 Forecast Sales in Luxury Hotels: % Value Growth 2018-2023
Headlines
Prospects
Drinking for Its Simple Enjoyment and Experiential Pleasures Drive Growth
Mid-sized Cities Boom With A Rising Affluent Class Fuelling Demand
New Luxury Wine Consumption Patterns Among Millennials
Competitive Landscape
Other Luxury Spirits Continues To Post the Fastest Growth, Powered by High-end Baijiu (chinese Liquor)
Luxury Wines/champagne and Spirits Is Braced for the Impact of the Us-china Trade War
Category Data
Table 23 Sales of Fine Wines/Champagne and Spirits by Category: Value 2013-2018
Table 24 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2013-2018
Table 25 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2013-2017
Table 26 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2014-2017
Table 27 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2013-2018
Table 28 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2018-2023
Table 29 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2018-2023
Headlines
Prospects
Government Incentives Boost China's Luxury Electric Car Industry
Policies Favour Electric Cars
Electric Cars at the Heart of the Escalating Us-china Trade War
Competitive Landscape
Competition Among the Big Three Has Become More Intriguing
Audi Underperforms
second-tier Brands of Luxury Cars Perform Well
Category Data
Table 30 Sales of Luxury Cars: Value 2013-2018
Table 31 Sales of Luxury Cars: % Value Growth 2013-2018
Table 32 NBO Company Shares of Luxury Cars: % Value 2013-2017
Table 33 LBN Brand Shares of Luxury Cars: % Value 2014-2017
Table 34 Forecast Sales of Luxury Cars: Value 2018-2023
Table 35 Forecast Sales of Luxury Cars: % Value Growth 2018-2023
Headlines
Prospects
Authenticity Identification of Personal Luxury Goods Sold Via E-commerce Is on the Way
Rising Consumption Stems From Smaller Price Gaps Within Personal Luxury Goods
Millennials Become A Significant Driving Force Behind Sales of Personal Luxury Goods
Competitive Landscape
Cie Financière Richemont SA Ranks Second Within Personal Luxury in 2017
International Players Dominate Over the Review Period
Distribution Is A Focus
Category Data
Table 36 Sales of Personal Luxury by Category: Value 2013-2018
Table 37 Sales of Personal Luxury by Category: % Value Growth 2013-2018
Table 38 NBO Company Shares of Personal Luxury: % Value 2013-2017
Table 39 LBN Brand Shares of Personal Luxury: % Value 2014-2017
Table 40 Forecast Sales of Personal Luxury by Category: Value 2018-2023
Table 41 Forecast Sales of Personal Luxury by Category: % Value Growth 2018-2023
Headlines
Prospects
Athleisure Stirs Up the Category of Designer Apparel and Footwear (ready-to-wear)
Active Lifestyles Support Sales
Designer Childrenswear Records the Strongest Momentum
Competitive Landscape
Multinationals Dominate, Led by LVMH Fashion (shanghai) Trading Co
Cooperation With Young Celebrities Strongly Supports Existing Brands
Category Data
Table 42 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2013-2018
Table 43 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2013-2018
Table 44 NBO Company Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2013-2017
Table 45 LBN Brand Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2014-2017
Table 46 Distribution of Designer Apparel and Footwear (Ready-to-Wear) by Format: % Value 2013-2018
Table 47 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2018-2023
Table 48 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2018-2023
Headlines
Prospects
Luxury Sunglasses, the New Face Jewellery Chased by Fashion-conscious Millennials
Celebrity Endorsements of Luxury Sunglasses Work, Thus Securing Ardent Customers
Luxury Eyewear Brands Are Devoted To Strengthening Their Digital Presence
Competitive Landscape
Ray-ban (backed by Luxottica (china) Investment Co) Maintains Its Lead in Luxury Eyewear
Kering Partners With Jd.com
Access To Many More Consumers
Category Data
Table 49 Sales of Luxury Eyewear by Category: Value 2013-2018
Table 50 Sales of Luxury Eyewear by Category: % Value Growth 2013-2018
Table 51 NBO Company Shares of Luxury Eyewear: % Value 2013-2017
Table 52 LBN Brand Shares of Luxury Eyewear: % Value 2014-2017
Table 53 Distribution of Luxury Eyewear by Format: % Value 2013-2018
Table 54 Forecast Sales of Luxury Eyewear by Category: Value 2018-2023
Table 55 Forecast Sales of Luxury Eyewear by Category: % Value Growth 2018-2023
Headlines
Prospects
Reduction in Import Tariffs Stimulates Domestic Consumption
Diamonds Gain in Popularity, and Not Merely for Weddings
Digital Innovation Is on the Rise
Competitive Landscape
Strong Competition Within Luxury Jewellery
Cartier Makes An Entrance
New Entrants Are Eyeing the Category
Category Data
Table 56 Sales of Luxury Jewellery by Category: Value 2013-2018
Table 57 Sales of Luxury Jewellery by Category: % Value Growth 2013-2018
Table 58 NBO Company Shares of Luxury Jewellery: % Value 2013-2017
Table 59 LBN Brand Shares of Luxury Jewellery: % Value 2014-2017
Table 60 Distribution of Luxury Jewellery by Format: % Value 2013-2018
Table 61 Forecast Sales of Luxury Jewellery by Category: Value 2018-2023
Table 62 Forecast Sales of Luxury Jewellery by Category: % Value Growth 2018-2023
Headlines
Prospects
Flourishing Tourism Stimulates Demand for Luxury Leather Goods
Women's Luxury Bags and Small Leather Goods Posts the Fastest Growth
Ethical Concept of Sustainability Gaining Prominence
Competitive Landscape
Industry Players Focus on Internet Retailing in China
Stella Mccartney Expands
Unique Festival-themed Leather Goods Have Strong Momentum
Category Data
Table 63 Sales of Luxury Leather Goods: Value 2013-2018
Table 64 Sales of Luxury Leather Goods: % Value Growth 2013-2018
Table 65 NBO Company Shares of Luxury Leather Goods: % Value 2013-2017
Table 66 LBN Brand Shares of Luxury Leather Goods: % Value 2014-2017
Table 67 Distribution of Luxury Leather Goods by Format: % Value 2013-2018
Table 68 Forecast Sales of Luxury Leather Goods: Value 2018-2023
Table 69 Forecast Sales of Luxury Leather Goods: % Value Growth 2018-2023
Headlines
Prospects
Sales of Luxury Mobile Phones Continue To Decline in China
Luxury Smartwatches With Fitness Tracking Boom in Popularity in China, Backed by A Fitness Craze That Mainly Involves Running
Fitness Tracker Use To Extend To Other Sports
Competitive Landscape
Luxury Brand Vertu Plots A Comeback and Partners With Jd.com To Boost Sales in China
Top Performers Launch New Eye-catchers
Apple Innovates
Category Data
Table 70 Sales of Luxury Portable Consumer Electronics by Category: Value 2013-2018
Table 71 Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2013-2018
Table 72 NBO Company Shares of Luxury Portable Consumer Electronics: % Value 2013-2017
Table 73 LBN Brand Shares of Luxury Portable Consumer Electronics: % Value 2014-2017
Table 74 Distribution of Luxury Portable Consumer Electronics by Format: % Value 2013-2018
Table 75 Forecast Sales of Luxury Portable Consumer Electronics by Category: Value 2018-2023
Table 76 Forecast Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2018-2023
Headlines
Prospects
Overall Category Is Warming Up Amid Reduced Import Tariffs on Luxury Timepieces
Personalised Products Are Well Perceived Among the New Generation
Internet Retailing Acts As A Growth Engine for Chinese Luxury Timepieces
Competitive Landscape
Customised Product Design Intensifies Competition
New Products Are Launched To Gain Consumer Attention and Promote Sales
Category Data
Table 77 Sales of Luxury Timepieces by Category: Value 2013-2018
Table 78 Sales of Luxury Timepieces by Category: % Value Growth 2013-2018
Table 79 NBO Company Shares of Luxury Timepieces: % Value 2013-2017
Table 80 LBN Brand Shares of Luxury Timepieces: % Value 2014-2017
Table 81 Distribution of Luxury Timepieces by Format: % Value 2013-2018
Table 82 Forecast Sales of Luxury Timepieces by Category: Value 2018-2023
Table 83 Forecast Sales of Luxury Timepieces by Category: % Value Growth 2018-2023
Headlines
Prospects
Major Players Focus on Innovation and Design To Target Younger, Affluent and Technologically Aware Millennials
Increasing Reliance on Digital Devices Results in Luxury Writing Instruments Being Less in Favour
Internet Retailing of Luxury Writing Instruments Posts the Strongest Performance, But Still Has Just A Small Base
Competitive Landscape
Montblanc Continues Its Unassailable Performance in China
Limited Marketing Activities in China
Category Data
Table 84 Sales of Luxury Writing Instruments and Stationery: Value 2013-2018
Table 85 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2013-2018
Table 86 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2013-2017
Table 87 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2014-2017
Table 88 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2013-2018
Table 89 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2018-2023
Table 90 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2018-2023
Headlines
Prospects
Super Premium Beauty and Personal Care Is Supported by A Macroeconomic Context
New Concept of green Retailing Emerges, Supported by Cross-country Partnerships
Innovative Products Cater To Technologically Aware Consumers in China
Competitive Landscape
Luxury Brands Focus on Pop-up Stores To Increase Brand Influence
New Products Are Launched To Keep Up With Trends
Category Data
Table 91 Sales of Super Premium Beauty and Personal Care by Category: Value 2013-2018
Table 92 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 93 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2013-2017
Table 94 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2014-2017
Table 95 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2013-2018
Table 96 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2018-2023
Table 97 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2018-2023

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