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Luxury Goods in Brazil

Luxury Goods in Brazil

As the macroeconomic scenario in Brazil remains highly turbulent, many players continue to face difficulties regarding the defining of strategic plans and projecting trends. Several events further blurred the situation over the past year, such as uncertainty over the presidential elections, the impact of the trucker strike and the FIFA World Cup. With so much uncertainty over Brazil’s future, luxury players are facing difficulties setting objectives regarding expansion, new investment and even w...

Euromonitor International's Luxury Goods in Brazil report offers a comprehensive guide to the size and shape of the Luxury Goods market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Goods retailing along with the development of consumers’ shopping patterns. Forecasts to 2023 illustrate how the market is set to change

Product coverage: Experiential Luxury, Fine Wines/Champagne and Spirits, Luxury Cars, Personal Luxury.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Luxury Goods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


LUXURY GOODS IN BRAZIL
Euromonitor International
February 2019
LIST OF CONTENTS AND TABLES
Executive Summary
Luxury Areas Resume Growth, But at Lower Pace Than Expected
Political Uncertainty Impacting Company Strategies
Growing Concentration Due To Falling Demand
Store-based Retailing Leads Distribution, But Growing Focus on New Channels
Slow Recovery Requires Long-term Goals and More Efforts To Boost Awareness
Market Indicators
Table 1 Number of High Net Worth Individuals (HNWI): 2013-2018
Market Data
Table 2 Sales of Luxury Goods by Category: Value 2013-2018
Table 3 Sales of Luxury Goods by Category: % Value Growth 2013-2018
Table 4 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2018
Table 5 NBO Company Shares of Luxury Goods: % Value 2013-2017
Table 6 LBN Brand Shares of Luxury Goods: % Value 2014-2017
Table 7 Distribution of Luxury Goods by Format and Category: % Value 2018
Table 8 Forecast Sales of Luxury Goods by Category: Value 2018-2023
Table 9 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Occupancy Rates Improve in 2018
Luxury Hotels To Continue Performing Well
Location To Remain Key for New Ventures To Succeed in Brazil
Competitive Landscape
New Luxury Hotels Unlikely
Lack of Profitability Hampering Development
Economic Uncertainty Limiting Investment
Category Data
Table 10 Sales in Luxury Hotels: Value 2013-2018
Table 11 Sales in Luxury Hotels: % Value Growth 2013-2018
Table 12 Sales in Luxury Hotels by Country of Origin: % Value 2013-2017
Table 13 NBO Company Shares in Luxury Hotels: % Value 2013-2017
Table 14 LBN Brand Shares in Luxury Hotels: % Value 2014-2017
Table 15 Forecast Sales in Luxury Hotels: Value 2018-2023
Table 16 Forecast Sales in Luxury Hotels: % Value Growth 2018-2023
Headlines
Prospects
Trading Down Continues To Impact Sales of More Expensive Products
Growing Competition From Imported Alternatives
Internet Retailing Increasing Presence
Competitive Landscape
Pernod Remains the Leader, But Is Losing Sales Share
Aggressive Pricing Boosts Sales at the Expense of Image
Pernod Set To Lose Leading Position
Category Data
Table 17 Sales of Fine Wines/Champagne and Spirits by Category: Value 2013-2018
Table 18 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2013-2018
Table 19 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2013-2017
Table 20 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2014-2017
Table 21 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2013-2018
Table 22 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2018-2023
Table 23 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2018-2023
Headlines
Prospects
Niche Areas Performing Better
Company Confidence Remains Weak Due To Ongoing Uncertainty
Brazil Losing Luxury Opportunities To Mexico
Competitive Landscape
Luxottica Continues Leading Personal Luxury, Despite Two Years of Decline
Calvin Klein Posts Two Consecutive Years of Growth
L'oréal Leads Super Premium Beauty and Personal Care
Category Data
Table 24 Sales of Personal Luxury by Category: Value 2013-2018
Table 25 Sales of Personal Luxury by Category: % Value Growth 2013-2018
Table 26 NBO Company Shares of Personal Luxury: % Value 2013-2017
Table 27 LBN Brand Shares of Personal Luxury: % Value 2014-2017
Table 28 Forecast Sales of Personal Luxury by Category: Value 2018-2023
Table 29 Forecast Sales of Personal Luxury by Category: % Value Growth 2018-2023
Headlines
Prospects
Recovery Driven by New Price Points, But Impacting Margins
Brazilians Continue To Prefer To Buy Locally
Brands Varying From Proactive To Reactive Approaches
Competitive Landscape
Rational Sales Approach During Challenging Times
Luxury Consumers Highly Impacted by International Trends
Strong Knowledge of Luxury Consumers' Needs
Category Data
Table 30 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2013-2018
Table 31 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2013-2018
Table 32 NBO Company Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2013-2017
Table 33 LBN Brand Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2014-2017
Table 34 Distribution of Designer Apparel and Footwear (Ready-to-Wear) by Format: % Value 2013-2018
Table 35 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2018-2023
Table 36 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2018-2023
Headlines
Prospects
Most Popular Luxury Area Shows Lack of Resilience
Informal Sales Challenge Recovery
Consumers Prioritising Other Luxury Areas
Competitive Landscape
Fragmented Channels Selling Expensive Items Without Luxury Experience
Opportunity To Direct Customers To Offerings in Other Areas
Luxottica Continues To Lead Luxury Eyewear Following Recent Acquisitions
Category Data
Table 37 Sales of Luxury Eyewear by Category: Value 2013-2018
Table 38 Sales of Luxury Eyewear by Category: % Value Growth 2013-2018
Table 39 NBO Company Shares of Luxury Eyewear: % Value 2013-2017
Table 40 LBN Brand Shares of Luxury Eyewear: % Value 2014-2017
Table 41 Distribution of Luxury Eyewear by Format: % Value 2013-2018
Table 42 Forecast Sales of Luxury Eyewear by Category: Value 2018-2023
Table 43 Forecast Sales of Luxury Eyewear by Category: % Value Growth 2018-2023
Headlines
Prospects
Luxury Jewellery Players Adapting Offers To Brazilian Consumers
Growing Competition From Non-luxury Players
Trend Towards Less Conspicuous Consumption
Competitive Landscape
Competition With Non-luxury Brands Intensifying
Growing Demand Among Mass Consumers
Luxury Jewellery Players Reducing Operations
Category Data
Table 44 Sales of Luxury Jewellery by Category: Value 2013-2018
Table 45 Sales of Luxury Jewellery by Category: % Value Growth 2013-2018
Table 46 NBO Company Shares of Luxury Jewellery: % Value 2013-2017
Table 47 LBN Brand Shares of Luxury Jewellery: % Value 2014-2017
Table 48 Distribution of Luxury Jewellery by Format: % Value 2013-2018
Table 49 Forecast Sales of Luxury Jewellery by Category: Value 2018-2023
Table 50 Forecast Sales of Luxury Jewellery by Category: % Value Growth 2018-2023
Headlines
Prospects
Women's Luxury Bags Continues To Lead Leather Goods
Logomania Attracting Consumers
Brazilian Luxury Consumers Still Not Focusing on Sustainability
Competitive Landscape
Gucci Benefiting From Popularity Among Millennials
Brands Exploring New Cities and Brazilian Countryside
Shift Towards Multi-brand Stores
Category Data
Table 51 Sales of Luxury Leather Goods: Value 2013-2018
Table 52 Sales of Luxury Leather Goods: % Value Growth 2013-2018
Table 53 NBO Company Shares of Luxury Leather Goods: % Value 2013-2017
Table 54 LBN Brand Shares of Luxury Leather Goods: % Value 2014-2017
Table 55 Distribution of Luxury Leather Goods by Format: % Value 2013-2018
Table 56 Forecast Sales of Luxury Leather Goods: Value 2018-2023
Table 57 Forecast Sales of Luxury Leather Goods: % Value Growth 2018-2023
Prospects
Headlines
Prospects
Limited Sales Growth in 2018 Following Challenging 2017
Store Closures in Response To Falling Sales
Potential for New Business Formats To Boost Sales
Competitive Landscape
Cartier Explores Potential of Using Image of Local Hero
Category Data
Table 58 Sales of Luxury Timepieces by Category: Value 2013-2018
Table 59 Sales of Luxury Timepieces by Category: % Value Growth 2013-2018
Table 60 NBO Company Shares of Luxury Timepieces: % Value 2013-2017
Table 61 LBN Brand Shares of Luxury Timepieces: % Value 2014-2017
Table 62 Distribution of Luxury Timepieces by Format: % Value 2013-2018
Table 63 Forecast Sales of Luxury Timepieces by Category: Value 2018-2023
Table 64 Forecast Sales of Luxury Timepieces by Category: % Value Growth 2018-2023
Headlines
Prospects
Modest Value Growth Due To Slow Recovery of Brazilian Economy
Trend Towards Less Conspicuous Consumption
Luxury Writing Instruments Seen As Status Symbol for Older Generations
Competitive Landscape
Challenge of Selling Writing Instruments in Digital Era
Traditional Brands Closing Stores and Diversifying
Focus on New Areas To Boost Sales
Category Data
Table 65 Sales of Luxury Writing Instruments and Stationery: Value 2013-2018
Table 66 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2013-2018
Table 67 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2013-2017
Table 68 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2014-2017
Table 69 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2013-2018
Table 70 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2018-2023
Table 71 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2018-2023
Headlines
Prospects
Fragrances Sales Pressured by Fluctuating Exchange Rate
Same Challenges As Other Luxury Areas
Recovering Economy To Boost Sales
Competitive Landscape
Belocap Produtos Capilares Continues To Reign Thanks To Its Hair Care Division
Innovation Key To Attracting Consumers
Category Data
Table 72 Sales of Super Premium Beauty and Personal Care by Category: Value 2013-2018
Table 73 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 74 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2013-2017
Table 75 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2014-2017
Table 76 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2013-2018
Table 77 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2018-2023
Table 78 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2018-2023

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