Market Research Logo

Luxury Goods in Brazil

Luxury Goods in Brazil

After a challenging year for luxury goods in Brazil in 2016, the expected rebound into positive growth failed to materialise in 2017. The political and economic crisis contributed to maintain sales of luxury items on a negative trend, as consumers adopted more moderate views on purchases of expensive items. The political scandals discovered by Operation Car Wash also pressured sales, especially in Rio de Janeiro, the second largest market for luxury goods in Brazil. Many consumers of these items...

Euromonitor International's Luxury Goods in Brazil report offers a comprehensive guide to the size and shape of the Luxury Goods market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Goods retailing along with the development of consumers’ shopping patterns. Forecasts to 2022 illustrate how the market is set to change

Product coverage: Designer Apparel and Footwear (Ready-to-Wear), Fine Wines/Champagne and Spirits, Luxury Cars, Luxury Eyewear, Luxury Hotels (5-star plus), Luxury Jewellery, Luxury Leather Goods, Luxury Portable Consumer Electronics, Luxury Timepieces, Luxury Writing Instruments and Stationery, Super Premium Beauty and Personal Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Luxury Goods market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


LUXURY GOODS IN BRAZIL
Euromonitor International
February 2018
LIST OF CONTENTS AND TABLES
Executive Summary
Luxury Goods Continues To Record Retail Value Declines
Negative Mood Dragging Down Consumption of Luxury Goods in Brazil
Trading Down Negatively Affects the Competitive Landscape of Luxury Goods
Store-based Retailing Continues To Dominate Sales of Luxury Goods
Positive Outlook Ahead, Although Companies Are Becoming Wary of Brazil
Market Indicator
Table 1 Number of High Net Worth Individuals (HNWI): 2012-2017
Market Data
Table 2 Sales of Luxury Goods by Category: Value 2012-2017
Table 3 Sales of Luxury Goods by Category: % Value Growth 2012-2017
Table 4 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2017
Table 5 NBO Company Shares of Luxury Goods: % Value 2012-2016
Table 6 LBN Brand Shares of Luxury Goods: % Value 2013-2016
Table 7 Distribution of Luxury Goods by Format and Category: % Value 2017
Table 8 Forecast Sales of Luxury Goods by Category: Value 2017-2022
Table 9 Forecast Sales of Luxury Goods by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
Consumers Seek Brands That Express Their Lifestyles
Companies Strive To Provide An Improved Shopping Experience
Trading Down Favours Sales of Fast Fashion Brands
Competitive Landscape
No Exceptions Under Designer Apparel and Footwear (ready-to-wear) in Brazil
Local Knowledge Key
International Trends Important To Brazilians
Category Data
Table 10 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2012-2017
Table 11 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2012-2017
Table 12 NBO Company Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2012-2016
Table 13 LBN Brand Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2013-2016
Table 14 Distribution of Designer Apparel and Footwear (Ready-to-Wear) by Format: % Value 2012-2017
Table 15 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2017-2022
Table 16 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2017-2022
Headlines
Prospects
the Party Is Over
the Trade-down Movement Also Apparent in Luxury Alcoholic Drinks
Higher Taxes Drive Down Sales
Competitive Landscape
Larger Brands Rebound
Smaller Brands Suffer
Category Data
Table 17 Sales of Fine Wines/Champagne and Spirits by Category: Value 2012-2017
Table 18 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2012-2017
Table 19 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2012-2016
Table 20 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2013-2016
Table 21 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2012-2017
Table 22 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2017-2022
Table 23 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2017-2022
Headlines
Prospects
Price Increases Deter Consumers From Upgrading To Luxury Cars
Lack of Credit Limits Sales of Luxury Cars
Product Portfolio and Service Levels Remain Key Success Factors for Luxury Cars
Competitive Landscape
New Models Drive Sales of Specific Brands
Land Rover To Gain Momemtum
Suv Models Remain A Key Category in Luxury Cars
Category Data
Table 24 Sales of Luxury Cars: Value 2012-2017
Table 25 Sales of Luxury Cars: % Value Growth 2012-2017
Table 26 NBO Company Shares of Luxury Cars: % Value 2012-2016
Table 27 LBN Brand Shares of Luxury Cars: % Value 2013-2016
Table 28 Forecast Sales of Luxury Cars: Value 2017-2022
Table 29 Forecast Sales of Luxury Cars: % Value Growth 2017-2022
Headlines
Prospects
the Economic Slowdown Continues To Negatively Affect Sales of Luxury Eyewear
Consumers To Shift Towards Simpler Options
Informal Market Set To Continue To Prosper
Competitive Landscape
Luxottica Continues To Lead Luxury Eyewear
Luxottica Set To Expand Its Lead
Category Data
Table 30 Sales of Luxury Eyewear by Category: Value 2012-2017
Table 31 Sales of Luxury Eyewear by Category: % Value Growth 2012-2017
Table 32 NBO Company Shares of Luxury Eyewear: % Value 2012-2016
Table 33 LBN Brand Shares of Luxury Eyewear: % Value 2013-2016
Table 34 Distribution of Luxury Eyewear by Format: % Value 2012-2017
Table 35 Forecast Sales of Luxury Eyewear by Category: Value 2017-2022
Table 36 Forecast Sales of Luxury Eyewear by Category: % Value Growth 2017-2022
Headlines
Prospects
Business Travel To Recover
New Venues To Drive Growth
Issues in Rio De Janeiro To Negatively Affect Luxury Hotels
Competitive Landscape
New Luxury Hotels Open
New Luxury Hotels Unlikely
Category Data
Table 37 Sales in Luxury Hotels (5-star plus): Value 2012-2017
Table 38 Sales in Luxury Hotels (5-star plus): % Value Growth 2012-2017
Table 39 Sales in Luxury Hotels (5-star plus) by Country of Origin: % Value 2013-2017
Table 40 NBO Company Shares of Luxury Hotels (5-star plus): % Value 2012-2016
Table 41 LBN Brand Shares of Luxury Hotels (5-star plus): % Value 2013-2016
Table 42 Forecast Sales in Luxury Hotels (5-star plus): Value 2017-2022
Table 43 Forecast Sales in Luxury Hotels (5-star plus): % Value Growth 2017-2022
Headlines
Prospects
Trading Down To Remain An Important Trend in Luxury Jewellery in the Short Term
Competitive Landscape
No Expansion Plans Ahead
No New Entrants Expected
Category Data
Table 44 Sales of Luxury Jewellery by Category: Value 2012-2017
Table 45 Sales of Luxury Jewellery by Category: % Value Growth 2012-2017
Table 46 NBO Company Shares of Luxury Jewellery: % Value 2012-2016
Table 47 LBN Brand Shares of Luxury Jewellery: % Value 2013-2016
Table 48 Distribution of Luxury Jewellery by Format: % Value 2012-2017
Table 49 Forecast Sales of Luxury Jewellery by Category: Value 2017-2022
Table 50 Forecast Sales of Luxury Jewellery by Category: % Value Growth 2017-2022
Headlines
Prospects
Entry-level Products To Continue To Suffer
More Exclusive Brands Fare Better
Players To Continue To Focus on More Exclusive Portfolios
Competitive Landscape
Players Reluctant To Increase Their Footprint
Players Experiment With New Formats
Category Data
Table 51 Sales of Luxury Leather Goods: Value 2012-2017
Table 52 Sales of Luxury Leather Goods: % Value Growth 2012-2017
Table 53 NBO Company Shares of Luxury Leather Goods: % Value 2012-2016
Table 54 LBN Brand Shares of Luxury Leather Goods: % Value 2013-2016
Table 55 Distribution of Luxury Leather Goods by Format: % Value 2012-2017
Table 56 Forecast Sales of Luxury Leather Goods: Value 2017-2022
Table 57 Forecast Sales of Luxury Leather Goods: % Value Growth 2017-2022
Headlines
Prospects
High Prices To Remain the Main Issue for Luxury Timepieces in Brazil
Global Sales Face An Uphill Struggle
Competitive Landscape
Difficult Times for Luxury Timepieces in Brazil
Changes To Portfolios and Outlets
Category Data
Table 58 Sales of Luxury Timepieces by Category: Value 2012-2017
Table 59 Sales of Luxury Timepieces by Category: % Value Growth 2012-2017
Table 60 NBO Company Shares of Luxury Timepieces: % Value 2012-2016
Table 61 LBN Brand Shares of Luxury Timepieces: % Value 2013-2016
Table 62 Distribution of Luxury Timepieces by Format: % Value 2012-2017
Table 63 Forecast Sales of Luxury Timepieces by Category: Value 2017-2022
Table 64 Forecast Sales of Luxury Timepieces by Category: % Value Growth 2017-2022
Headlines
Prospects
1.
Younger Generations Not Keen on Luxury Writing Instruments and Stationery
Competitive Landscape
Montblanc Maintains Its Lead in Luxury Writing Instruments and Stationery
Competitors Evaluate Their Future in the Country
Category Data
Table 65 Sales of Luxury Writing Instruments and Stationery: Value 2012-2017
Table 66 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2012-2017
Table 67 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2012-2016
Table 68 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2013-2016
Table 69 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2012-2017
Table 70 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2017-2022
Table 71 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2017-2022
Headlines
Prospects
Sales Continue To Be Negatively Affected by the Economic Crisis
Innovation Remains A Key Growth Driver Within the Category
Competitive Landscape
Smaller/niche Brands More Relevant in Super Premium Beauty and Personal Care
Category Data
Table 72 Sales of Super Premium Beauty and Personal Care by Category: Value 2012-2017
Table 73 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 74 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2012-2016
Table 75 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2013-2016
Table 76 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2012-2017
Table 77 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2017-2022
Table 78 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2017-2022

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report