Luxury Goods in Argentina

Luxury Goods in Argentina

Argentina’s complex and uncertain economic situation remains at the forefront of most of the general trends in luxury goods in 2019. Diminished purchasing power due to currency depreciation has narrowed the consumer base for various categories, with demand limited mainly to upmarket shopping districts and premier shopping centres in Buenos Aires. In particular, Alvear Avenue in the centre of the Argentinian capital has drawn an increasingly diverse range of global luxury brands. These players co...

Euromonitor International's Luxury Goods in Argentina report offers a comprehensive guide to the size and shape of the Luxury Goods market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Goods retailing along with the development of consumers’ shopping patterns. Forecasts to 2024 illustrate how the market is set to change

Product coverage: Experiential Luxury, Fine Wines/Champagne and Spirits, Personal Luxury, Premium and Luxury Cars.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Luxury Goods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Luxury Goods in Argentina
Euromonitor International
January 2020
LIST OF CONTENTS AND TABLES
Executive Summary
Suppressed Demand Amidst Complex Economic Conditions Makes for A Moderate Performance
Economic and Political Uncertainty Suppresses Sales Growth in 2019
European Brands Dominate, While Local Players Compete Strongly in Key Categories
Limited Availability of Suitable Retail Premises in Strategic Locations
An Uncertain and Gloomy Outlook for Luxury Goods
Market Indicators
Table 1 Number of High Net Worth Individuals (HNWI): 2014-2019
Market Data
Table 2 Sales of Luxury Goods by Category: Value 2014-2019
Table 3 Sales of Luxury Goods by Category: % Value Growth 2014-2019
Table 4 Inbound Receipts for Luxury Goods by Country of Origin: Value 2014-2019
Table 5 NBO Company Shares of Luxury Goods: % Value 2014-2018
Table 6 LBN Brand Shares of Luxury Goods: % Value 2015-2018
Table 7 Distribution of Luxury Goods by Format and Category: % Value 2019
Table 8 Forecast Sales of Luxury Goods by Category: Value 2019-2024
Table 9 Forecast Sales of Luxury Goods by Category: % Value Growth 2019-2024
Sources
Summary 1 Research Sources
Headlines
Prospects
the Experiential Luxury Concept Remains Underdeveloped in Argentina
Argentina's Mendoza Winemaking Region Continues To Attract More Attention
Competitive Landscape
Experiential Luxury Remains Largely the Preserve of Major International Hotel Chains
Category Data
Table 10 Sales of Experiential Luxury by Category: Value 2014-2019
Table 11 Sales of Experiential Luxury by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Experiential Luxury: % Value 2014-2018
Table 13 LBN Brand Shares of Experiential Luxury: % Value 2015-2018
Table 14 Forecast Sales of Experiential Luxury by Category: Value 2019-2024
Table 15 Forecast Sales of Experiential Luxury by Category: % Value Growth 2019-2024
Headlines
Prospects
Currency Depreciation Makes Argentina A More Attractive International Destination
Argentina's Noted Winemaking Industry Remains A Major Drawcard
Improving Foodservice Options Seen As A Way To Improve the Appeal of Hotels
Competitive Landscape
Marriot Announces Its Impending Development of A W Hotel in Buenos Aires
Arakur Ushuaia Resort & SpA Generates Consumer Interest As It Receives Accolades
Zuccardi Valle Del Uco Continues To Attract Luxury Travellers Interested in Wine
Category Data
Table 16 Sales in Luxury Hotels: Value 2014-2019
Table 17 Sales in Luxury Hotels: % Value Growth 2014-2019
Table 18 Sales in Luxury Hotels by Country of Origin: % Value 2014-2019
Table 19 NBO Company Shares in Luxury Hotels: % Value 2014-2018
Table 20 LBN Brand Shares in Luxury Hotels: % Value 2015-2018
Table 21 Forecast Sales in Luxury Hotels: Value 2019-2024
Table 22 Forecast Sales in Luxury Hotels: % Value Growth 2019-2024
Headlines
Prospects
Complex Economic Situation Necessitates the Promotion of Luxury Alcoholic Drinks
Increasing Public Interest in Wine Favourable for Sales of Fine Wines/champagne
Internet Retailing Becoming Increasingly Important for Product Distribution
Competitive Landscape
Ascendancy of Argentinian Wine Industry Evident in Success of Susana Balbo Wines
Luigi Bosca Benefits From Private Equity Investment
Johnnie Walker Takes on Sponsorship of Polo Tournaments
Category Data
Table 23 Sales of Fine Wines/Champagne and Spirits by Category: Value 2014-2019
Table 24 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2014-2019
Table 25 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2014-2018
Table 26 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2015-2018
Table 27 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2014-2019
Table 28 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2019-2024
Table 29 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2019-2024
Headlines
Prospects
Argentina's Economic Woes Continue To Suppress Demand for Luxury Cars
Increased Threat of Vehicle Theft and Carjacking Discourages the Use of Luxury Cars
the Spread of High-end Dealerships Likely To Promote Sales of Luxury Cars
Competitive Landscape
Lexus Has Become Officially Available Through Dealerships in Argentina
Modena Auto Sport Group Opens Its New Showroom in Northern Buenos Aires
Ferrari 488 Proves Popular As the Model Sells Out in Argentina
Category Data
Table 30 Sales of Premium and Luxury Cars: Value 2014-2019
Table 31 Sales of Premium and Luxury Cars: % Value Growth 2014-2019
Table 32 NBO Company Shares of Premium and Luxury Cars: % Value 2014-2018
Table 33 LBN Brand Shares of Premium and Luxury Cars: % Value 2015-2018
Table 34 Forecast Sales of Premium and Luxury Cars: Value 2019-2024
Table 35 Forecast Sales of Premium and Luxury Cars: % Value Growth 2019-2024
Headlines
Prospects
Adverse Economic Environment Compromises the Growth Potential of Personal Luxury
Limited Options for High-end Retailing Place Limits on in Growth in Personal Luxury
Sales of Personal Luxury Items Remain Heavily Focused on Buenos Aires
Competitive Landscape
L'oréal Heads Online in Search of A Wider Consumer Base
Designer Apparel and Footwear Remains A Diverse Personal Luxury Category
Local Players Remain Highly Competitive in Luxury Leather Goods
Category Data
Table 36 Sales of Personal Luxury by Category: Value 2014-2019
Table 37 Sales of Personal Luxury by Category: % Value Growth 2014-2019
Table 38 NBO Company Shares of Personal Luxury: % Value 2014-2018
Table 39 LBN Brand Shares of Personal Luxury: % Value 2015-2018
Table 40 Distribution of Personal Luxury by Format: % Value 2014-2019
Table 41 Forecast Sales of Personal Luxury by Category: Value 2019-2024
Table 42 Forecast Sales of Personal Luxury by Category: % Value Growth 2019-2024
Headlines
Prospects
Economic Uncertainty and Currency Depreciation Take Their Toll on Sales
Argentinians Continue To Head Overseas To Purchase Designer Apparel and Footwear
Currency Controls Represent A Deterrent To Designer Apparel and Footwear Brands
Competitive Landscape
Louis Vuitton's Initial Success Translates Into A Long-term Presence
International Brands Increasingly Rely on Local Intermediaries
Local Brands Benefit From the Absence of Major International Brands
Category Data
Table 43 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2014-2019
Table 44 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2014-2019
Table 45 NBO Company Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2014-2018
Table 46 LBN Brand Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2015-2018
Table 47 Distribution of Designer Apparel and Footwear (Ready-to-Wear) by Format: % Value 2014-2019
Table 48 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2019-2024
Table 49 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2019-2024
Headlines
Prospects
Adverse Economic Circumstances Result in A Slump in Sales of Luxury Eyewear
Optical Stores Remains the Primary Distribution Channel for Luxury Eyewear
Absence of Numerous Luxury Eyewear Brands Means Significant Room for Growth
Competitive Landscape
Sunglass Hut Continues To Expand in Argentina
Luxottica Remains the Major Player in Eyewear
Aspirational Brands Continue To Pose Strong Competition To Luxury Eyewear Brands
Category Data
Table 50 Sales of Luxury Eyewear by Category: Value 2014-2019
Table 51 Sales of Luxury Eyewear by Category: % Value Growth 2014-2019
Table 52 NBO Company Shares of Luxury Eyewear: % Value 2014-2018
Table 53 LBN Brand Shares of Luxury Eyewear: % Value 2015-2018
Table 54 Distribution of Luxury Eyewear by Format: % Value 2014-2019
Table 55 Forecast Sales of Luxury Eyewear by Category: Value 2019-2024
Table 56 Forecast Sales of Luxury Eyewear by Category: % Value Growth 2019-2024
Headlines
Prospects
Unfavourable Economic Situation Remains A Major Drag on Sales of Luxury Jewellery
Luxury Jewellery Distributed Mainly Via Local Third-party Retailers and Distributors
Currency Depreciation Results in Unit Price Inflation, Compromising Demand
Competitive Landscape
H Stern Maintains Leadership Via Its Chain of Exclusive Retail Outlets
Pandora Expands Rapidly After Its Recent Entry Into Argentina
Bvlgari Continues To Pursue Its Third-party Retail Distribution Policy
Category Data
Table 57 Sales of Luxury Jewellery by Category: Value 2014-2019
Table 58 Sales of Luxury Jewellery by Category: % Value Growth 2014-2019
Table 59 NBO Company Shares of Luxury Jewellery: % Value 2014-2018
Table 60 LBN Brand Shares of Luxury Jewellery: % Value 2015-2018
Table 61 Distribution of Luxury Jewellery by Format: % Value 2014-2019
Table 62 Forecast Sales of Luxury Jewellery by Category: Value 2019-2024
Table 63 Forecast Sales of Luxury Jewellery by Category: % Value Growth 2019-2024
Headlines
Prospects
Unfavourable Economic Context Exerts A Negative Influence Over Category Sales
Outstanding Quality of Local Artisanal Leather Goods Stifles Demand for Luxury Brands
Demand for Luxury Leather Goods Remains Focused on Small, Functional Items
Competitive Landscape
the Return of Louis Vuitton Raises the Prospects of A Renaissance in the Category
Local Brand Jackie Smith Typifies the Quality and Style of Argentinian Leather Goods
Category Data
Table 64 Sales of Luxury Leather Goods: Value 2014-2019
Table 65 Sales of Luxury Leather Goods: % Value Growth 2014-2019
Table 66 NBO Company Shares of Luxury Leather Goods: % Value 2014-2018
Table 67 LBN Brand Shares of Luxury Leather Goods: % Value 2015-2018
Table 68 Distribution of Luxury Leather Goods by Format: % Value 2014-2019
Table 69 Forecast Sales of Luxury Leather Goods: Value 2019-2024
Table 70 Forecast Sales of Luxury Leather Goods: % Value Growth 2019-2024
Headlines
Prospects
Negligible Sales Are Recorded As Consumers Head Overseas To Purchase These Items
Headlines
Prospects
Category Players Come To Terms With the Reality of Argentina's Ailing Economy
Falling Real Incomes Result in A Narrowing of the Consumer Base for Luxury Timepieces
the Emergence of Smartwatches Poses A Threat To Sales of Luxury Timepieces
Competitive Landscape
Rolex Maintains Category Leadership Via Its Strong Retail Presence in Buenos Aires
Omega Expand Its Retail Presence As It Bids To Gain Share
Rolex Focuses on the Exclusive Yachting Set To Position Its Brand
Category Data
Table 71 Sales of Luxury Timepieces by Category: Value 2014-2019
Table 72 Sales of Luxury Timepieces by Category: % Value Growth 2014-2019
Table 73 NBO Company Shares of Luxury Timepieces: % Value 2014-2018
Table 74 LBN Brand Shares of Luxury Timepieces: % Value 2015-2018
Table 75 Distribution of Luxury Timepieces by Format: % Value 2014-2019
Table 76 Forecast Sales of Luxury Timepieces by Category: Value 2019-2024
Table 77 Forecast Sales of Luxury Timepieces by Category: % Value Growth 2019-2024
Headlines
Prospects
Category Sales Continue To Slide Amidst A Shift Towards Electronic Communication
Category Outlook Set To Be Closely Linked To Developments in Argentina's Economy
Falling Real Incomes Narrow the Consumer Base for the Category
Specialist Retail Channels Remain the First Choice for Luxury Writing Instruments
Competitive Landscape
Caran D'ache Appeals To Ethical Consumers Via Its Partnership With Nespresso
Montblanc Has A Traditional Approach To the Promotion of Luxury Writing Instruments
Parker Bets on A Broad Positioning To Manage Declining Demand
Category Data
Table 78 Sales of Luxury Writing Instruments and Stationery: Value 2014-2019
Table 79 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2014-2019
Table 80 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2014-2018
Table 81 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2015-2018
Table 82 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2014-2019
Table 83 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2019-2024
Table 84 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2019-2024
Headlines
Prospects
Upmarket Beauty Specialist Retailers Continue To Control Category Sales
Deferred Payment Schemes Remain A Major Draw for Cash-strapped Consumers
Online Channels To Continue Struggling To Sell Premium Fragrances and Cosmetics
Competitive Landscape
Mac Continues To Expand, Bringing Super Premium Cosmetics To A Wider Audience
Argentinian Super Premium Fragrances Brand Fueguia 1833 Goes Global
Tom Ford's Super Premium Beauty and Personal Care Line Launches in Argentina
Category Data
Table 85 Sales of Super Premium Beauty and Personal Care by Category: Value 2014-2019
Table 86 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 87 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2014-2018
Table 88 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2015-2018
Table 89 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2014-2019
Table 90 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2019-2024
Table 91 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2019-2024

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