Lower/Upper Medium Cars: Global Overview by Region
Lower and upper medium cars remain two of the largest vehicle categories globally, though demand is expected to stagnate or shrink in most regions, as consumers switch to SUVs from sedans and wagons. However, premium automakers continue to expand their product offerings in the lower medium car segment, targeting aspirational luxury car buyers. China continues to be an outlier, owing to its strong economy and a growing middle class eagerly buying new cars.
Euromonitor International’s new Automotive reports are designed specifically for stakeholders in the automotive industry and are compiled from Euromonitor’s unrivalled range of global macro-economic and consumer intelligence. This innovative approach assesses myriad ‘pull’ factors that help shape the future of vehicle demand: from consumer lifestyles to income and expenditure; from demographics and household profiles to social technologies. Automotive also draws upon perspectives from Euromonitor’s coverage of other industries, including Consumer Electronics, Consumer Finance and Travel and Tourism.
Product coverage: Car Traffic Volume, Distances Travelled by Mode of Transport, Fuel Prices, Light Vehicle Sales, Light Vehicle Sales by Segment, Vehicle Production, Vehicle Registrations, Vehicles in Use.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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