Lotte Hi Mart Co Ltd in Consumer Electronics (South Korea)
The prolonged economic recession and the price competitiveness of offline channels are threatening the role and performance of offline stores, even for the top retailer Lotte Hi Mart Co. The new direction of the company is to focus on experience marketing, which enables consumers to actually experience the products within offline stores before making a purchasing decision. In early 2016, Lotte Hi Mart Co renovated one of its existing stores to encompass several experience zones for premium lines...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
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