Lotte Hi Mart Co Ltd in Consumer Electronics (South Korea)

Lotte Hi Mart Co Ltd in Consumer Electronics (South Korea)

The prolonged economic recession and the price competitiveness of offline channels are threatening the role and performance of offline stores, even for the top retailer Lotte Hi Mart Co. The new direction of the company is to focus on experience marketing, which enables consumers to actually experience the products within offline stores before making a purchasing decision. In early 2016, Lotte Hi Mart Co renovated one of its existing stores to encompass several experience zones for premium lines...

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Product coverage: Computers and Peripherals, Digital Cameras by Type, In-Car Entertainment, In-Home Consumer Electronics, LCD TVs by Screen Type, Mobile Phones by Type of Contract, Portable Consumer Electronics, Smartphones by OS, Tablets by OS, TVs by Network Connectivity.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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• Get a detailed picture of the Consumer Electronics market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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