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Lotte Hi Mart Co Ltd in Consumer Appliances (South Korea)

Lotte Hi Mart Co Ltd in Consumer Appliances (South Korea)

Although Lotte Himart is an established leader in its retail channel of electronics and appliance specialists, its growth slowed down in mid-2015. This was due to the overall stagnation of electronic appliances in South Korea and the unexpected MERS issue during the first half of 2015. Regardless, the company is moving ahead with its strategy of product diversification by adding the new category of household goods into its stores. The process is on-going as more stores reorganise their product...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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  • Get a detailed picture of the Consumer Appliances market;
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  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


LOTTE HI MART CO LTD IN CONSUMER APPLIANCES (SOUTH KOREA)
Euromonitor International
January 2016
LIST OF CONTENTS AND TABLES
Strategic Direction
Key Facts
Summary 1 Lotte Himart Co Ltd: Key Facts
Summary 2 Lotte Himart Co Ltd: Operational Indicators
Company Background
Chart 1 Lotte Himart Co Ltd: Himart in Yongin City
Internet Strategy
Private Label
Summary 3 Lotte Himart Co Ltd: Private Label Portfolio
Competitive Positioning
Summary 4 Lotte Himart Co Ltd: Competitive Position 2014

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