Lotte Confectionery Co Ltd in Packaged Food (South Korea)
Lotte Confectionery has experienced hardship recently due to a corruption scandal involving the owners in 2016. However, the company was not hesitant to introduce new products and develop a new snack industry market. The company continued to create a sensation in confectionery and baked goods with new products, and it has an opportunity to stretch its overseas market with steady-selling brands in the domestic market. The company plans to overcome the negative reputation of Lotte through...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Baby Food, Baked Goods, Breakfast Cereals, Confectionery, Dairy, Edible Oils, Ice Cream and Frozen Desserts, Processed Fruit and Vegetables, Processed Meat and Seafood, Ready Meals, Rice, Pasta and Noodles, Sauces, Dressings and Condiments, Savoury Snacks, Soup, Spreads, Sweet Biscuits, Snack Bars and Fruit Snacks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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