Lotte Chilsung Beverage Co Ltd in Soft Drinks (South Korea)
The company expects to continue with its research and development programme in order to retain its leading position in soft drinks in South Korea. With abundant resources, the company is expected to carry out aggressive marketing strategies using product placement (PPL) on K-drama television serials and entertainment programmes.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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