Lotte Chilsung Beverage Co Ltd in Alcoholic Drinks (South Korea)
The liquor division of Lotte Chilsung Beverage Co Ltd focused on introducing new beer and Fruit Soju brands in 2015 and the company plans to increase production capacity by expanding its factory. In addition, the company will also look to develop marketing strategies to increase the volume shares of its Cloud and Sunhari brands in beer and spirits respectively over the forecast period.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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