Positioned as a company which offers good-quality products at affordable prices, the strategic direction of Lomax is to extend its LMX brand portfolio to other categories and continue with its distribution business, which was its primary area of operation prior to 2004. Taking advantage of its own distribution network, the company plans to extend its distribution throughout the retail channel. Long-term plans of the company are to expand its operations abroad, starting with regional markets.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Away-From-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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