Lojas Americanas SA in Retailing (Brazil)
Lojas Americanas is expected to maintain its strategy of outlet expansion throughout Brazil in order to increase its sales. In addition, the company is investing heavily in its subsidiary B2W, an internet marketplace. Furthermore, Lojas Americanas is focusing on creating a portfolio of private label products in view of strong consumer demand for cheaper items due to the economic crisis in Brazil.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Non-Store Retailing, Store-based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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