Lodging in Turkey
In 2021, hotels are seeing only the beginnings of recovery in value sales. Many outlets remained closed during 2020 and will continue to be closed in 2021. Regardless of this, occupancy rates were low in 2020 and recovered only marginally in 2021. In terms of revenue performance, hotels across Anatolia (the mainland) are struggling the most in 2021 with very few customers. Whilst some city hotels in the main cities of Istanbul, Izmir and Ankara with large outdoor areas have performed very well w...
Euromonitor International's Lodging in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Hotels, Lodging Offline, Lodging Online, Other Lodging, Short-Term Rentals.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Lodging market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Lodging in Turkey
- Euromonitor International
- September 2021
- List Of Contents And Tables
- LODGING IN TURKEY
- KEY DATA FINDINGS
- 2021 IMPACT
- The performance of hotels varies across segments
- Turkey hopes for a competitive edge through the Safe Tourism Certificate
- RECOVERY AND OPPORTUNITIES
- Slow recovery is expected across the forecast period due to hotel closures and the shift in domestic consumer demand to more economical forms of lodging
- Short-term rentals are in high demand and pose competition for mid-tier hotels
- CATEGORY DATA
- Table 1 Lodging Sales: Value 2016-2021
- Table 2 Lodging Online Sales: Value 2016-2021
- Table 3 Hotels Sales: Value 2016-2021
- Table 4 Hotels Online Sales: Value 2016-2021
- Table 5 Other Lodging Sales: Value 2016-2021
- Table 6 Other Lodging Online Sales: Value 2016-2021
- Table 7 Lodging Outlets: Units 2016-2021
- Table 8 Lodging: Number of Rooms 2016-2021
- Table 9 Lodging by Incoming vs Domestic: % Value 2016-2021
- Table 10 Hotels NBO Company Shares: % Value 2016-2020
- Table 11 Hotel Brands by Key Performance Indicators 2021
- Table 12 Forecast Lodging Sales: Value 2021-2026
- Table 13 Forecast Lodging Online Sales: Value 2021-2026
- Table 14 Forecast Hotels Sales: Value 2021-2026
- Table 15 Forecast Hotels Online Sales: Value 2021-2026
- Table 16 Forecast Other Lodging Sales: Value 2021-2026
- Table 17 Forecast Other Lodging Online Sales: Value 2021-2026
- Table 18 Forecast Lodging Outlets: Units 2021-2026
- CHART 1 Inbound Receipts: 2021-2026
- CHART 2 Average Spend per Trip for Inbound Arrivals: 2021-2026
- TRAVEL IN TURKEY
- EXECUTIVE SUMMARY
- Travel in 2021
- COVID-19 impact on travel
- Company response to COVID-19 in 2021: Airlines and hotels
- Impact of COVID-19 on online bookings and travel intermediaries in 2021
- What next for travel?
- MARKET DATA
- Table 19 Other Transport Sales: Value 2016-2021
- Table 20 Other Transport Online Sales: Value 2016-2021
- Table 21 Forecast Other Transport Sales: Value 2021-2026
- Table 22 Forecast Other Transport Online Sales: Value 2021-2026
- Table 23 Activities and Experiences: Value 2016-2021
- Table 24 Forecast Activities and Experiences: Value 2021-2026
- GLOBAL INDUSTRY ENVIRONMENT
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources