Lodging in Turkey

Lodging in Turkey

In 2021, hotels are seeing only the beginnings of recovery in value sales. Many outlets remained closed during 2020 and will continue to be closed in 2021. Regardless of this, occupancy rates were low in 2020 and recovered only marginally in 2021. In terms of revenue performance, hotels across Anatolia (the mainland) are struggling the most in 2021 with very few customers. Whilst some city hotels in the main cities of Istanbul, Izmir and Ankara with large outdoor areas have performed very well w...

Euromonitor International's Lodging in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Hotels, Lodging Offline, Lodging Online, Other Lodging, Short-Term Rentals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Lodging market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Lodging in Turkey
Euromonitor International
September 2021
List Of Contents And Tables
LODGING IN TURKEY
KEY DATA FINDINGS
2021 IMPACT
The performance of hotels varies across segments
Turkey hopes for a competitive edge through the Safe Tourism Certificate
RECOVERY AND OPPORTUNITIES
Slow recovery is expected across the forecast period due to hotel closures and the shift in domestic consumer demand to more economical forms of lodging
Short-term rentals are in high demand and pose competition for mid-tier hotels
CATEGORY DATA
Table 1 Lodging Sales: Value 2016-2021
Table 2 Lodging Online Sales: Value 2016-2021
Table 3 Hotels Sales: Value 2016-2021
Table 4 Hotels Online Sales: Value 2016-2021
Table 5 Other Lodging Sales: Value 2016-2021
Table 6 Other Lodging Online Sales: Value 2016-2021
Table 7 Lodging Outlets: Units 2016-2021
Table 8 Lodging: Number of Rooms 2016-2021
Table 9 Lodging by Incoming vs Domestic: % Value 2016-2021
Table 10 Hotels NBO Company Shares: % Value 2016-2020
Table 11 Hotel Brands by Key Performance Indicators 2021
Table 12 Forecast Lodging Sales: Value 2021-2026
Table 13 Forecast Lodging Online Sales: Value 2021-2026
Table 14 Forecast Hotels Sales: Value 2021-2026
Table 15 Forecast Hotels Online Sales: Value 2021-2026
Table 16 Forecast Other Lodging Sales: Value 2021-2026
Table 17 Forecast Other Lodging Online Sales: Value 2021-2026
Table 18 Forecast Lodging Outlets: Units 2021-2026
CHART 1 Inbound Receipts: 2021-2026
CHART 2 Average Spend per Trip for Inbound Arrivals: 2021-2026
TRAVEL IN TURKEY
EXECUTIVE SUMMARY
Travel in 2021
COVID-19 impact on travel
Company response to COVID-19 in 2021: Airlines and hotels
Impact of COVID-19 on online bookings and travel intermediaries in 2021
What next for travel?
MARKET DATA
Table 19 Other Transport Sales: Value 2016-2021
Table 20 Other Transport Online Sales: Value 2016-2021
Table 21 Forecast Other Transport Sales: Value 2021-2026
Table 22 Forecast Other Transport Online Sales: Value 2021-2026
Table 23 Activities and Experiences: Value 2016-2021
Table 24 Forecast Activities and Experiences: Value 2021-2026
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources

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