Increased tourist arrivals in 2015 had a positive impact on the performance of hotels, outweighing the negative performance of domestic tourism amidst economic and political turbulence that reached its peak with the referendum and the imposition of capital controls in the summer. In 2015, incoming tourists accounted for 92% of lodging value sales. However, despite the significant 7% growth of incoming arrivals, hotel room nights increased by a modest 2% in 2015, indicating the momentum of short-...
Euromonitor International's Lodging in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2020 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Get a detailed picture of the Lodging market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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