Lock & Lock Co Ltd in Home and Garden (South Korea)
Although Lock & Lock is one of the representative players in domestic homewares, it is also facing strong challenges. The company’s main strategic direction to overcome such difficulties is twofold. Expanding its product portfolio is a continued process and the sales proportion of its beverageware is growing strong against that of food storage. The other direction is the strengthening of its retail distribution to reach out to a larger group of consumers and to offer better service. The addition...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Gardening, Home Furnishings, Home Improvement, Homewares.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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