Lion Corp is expected to focus on laundry care more than any other major home care category over the forecast period, given that product types such as powder detergents enjoy high levels of penetration in Thai households. The company will continue to invest heavily in research and development to create new mid-priced and premium laundry care products that cater to a broad range of target consumer groups. It will also invest in the construction of a new plant in Thailand in 2017, primarily to inc...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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