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Lidl Stiftung & Co KG in Retailing (Germany)

Lidl Stiftung & Co KG in Retailing (Germany)

Lidl follows a successful strategy of focusing on market presence, a high level of professionalism and customer satisfaction, as well as offering a wide variety of good quality products at comparably low prices. Additional services, special themed weekly product promotions and the launch of specific areas within its stores for fresh food products such as baked goods should all help to increase its appeal among a wider range of consumers, thereby expanding its customer base. Its store-based opera...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Retailing market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Euromonitor International
December 2016
Strategic Direction
Company Background
Digital Strategy
Summary 1 Lidl Stiftung & Co KG: Share of Sales Generated by Internet Retailing 2014-2016
Private Label
Summary 2 Lidl Stiftung & Co KG: Private Label Portfolio
Competitive Positioning
Summary 3 Lidl Stiftung & Co KG: Competitive Position 2016

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