Lidl follows a successful strategy of focusing on market presence, a high level of professionalism and customer satisfaction, as well as offering a wide variety of good quality products at comparably low prices. Additional services, special themed weekly product promotions and the launch of specific areas within its stores for fresh food products such as baked goods should all help to increase its appeal among a wider range of consumers, thereby expanding its customer base. Its store-based opera...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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