Lidl Bulgaria EOOD & Co KD in Retailing (Bulgaria)
After forcing its principal competitor in its channel of the discounters, Penny Market, to withdraw from Bulgaria in 2015, Lidl is expected to continue with its aggressive expansion during the forecast period. Having a strong presence in Bulgaria’s cities and large towns, during the forecast period the company is expected to focus its attention on towns with populations lower than 70,000. At the same time, Lidl is expected to continue making the most of its competitive advantages and strong adve...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Non-Store Retailing, Store-based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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