Lidl Bulgaria EOOD & Co KD in Packaged Food (Bulgaria)
Lidl is set to focus on further expansion in the country through the opening of new stores. Along with geographical expansion, it aims to attract consumers not only with low prices but also gourmet products and ideas on how to prepare them. In this sense, Lidl will develop not as a typical discounter, as it intends to attract middle- and high-income consumers. This strategy is expected to be particularly successful, as it offers an added-value way to overcome the limited market size of packaged...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Baby Food, Baked Goods, Biscuits and Snack Bars, Breakfast Cereals, Confectionery, Dairy, Ice Cream and Frozen Desserts, Oils and Fats, Processed Fruit and Vegetables, Processed Meat and Seafood, Ready Meals, Rice, Pasta and Noodles, Sauces, Dressings and Condiments, Soup, Spreads, Sweet and Savoury Snacks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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