Lidl België GmbH & Co KG in Retailing (Belgium)
Lidl is currently focusing on changing its reputation as the archetypal hard discounter to become what it refers to as a ‘smart discounter’, in other words a discounter offering fresh products for the whole family. Because of its new positioning, the average size of Lidl stores is increasing, rising from 650 sq. m in 2005 to 830 sq. m in 2015. Lidl has publicly stated that its goal is to reach an average size of 1,500 sq. m per outlet. Lidl has opened nine outlets in 2016.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Non-Store Retailing, Store-based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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