Licores Mitjans SA in Alcoholic Drinks (Chile)
Licores Mitjans is active in spirits, beer and wine in Chile. The company aims to appeal to a wide range of consumers, regardless of income. It was the only company in Chile to record total volume sales growth in rum in 2014, although it also suffered strongly from the subcategory’s collapse in 2015.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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