Li Ning Co Ltd in Apparel and Footwear (China)
Li Ning plans to make use of mobile platforms to get closer to its target consumers and develop more competitive new products. Moreover, the company will integrate online and offline distribution channels, to enhance consumers’ shopping experience and increase online sales revenue to represent 20% of the total over the forecast period. Its multibrand strategy will be continued over the forecast period, to better serve different target consumer groups.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Apparel, Footwear, Sportswear.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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