Lenovo Group Ltd in Consumer Electronics (World)

Lenovo Group Ltd in Consumer Electronics (World)

Lenovo Group Ltd is one of the most successful global consumer electronics manufacturers, but is struggling to increase sales in the midst of the smartphone era. This profile analyses the company’s efforts to counter maturity and intensifying competition in key categories through innovation and marketing which targets evolving consumer trends, as well as its work to find new growth opportunities by targeting the growing preference for smart products.

Euromonitor International’s Lenovo Group Ltd in Consumer Electronics (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Consumer Electronics industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Computers and Peripherals, Digital Cameras by Type, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics, Tablets by OS.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Electronics market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Lenovo Group Ltd in Consumer Electronics (World)
Euromonitor International
November 2019
Scope of the Report
Introduction
State of Play
Exposure to Future Growth
Competitive Positioning
Computers and Peripherals
Portable Consumer Electronics
Key Findings
Appendix

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