Le Bon Marché SA in Luxury Goods (France)
LVMH Moët Hennessy Louis Vuitton is not expected to dramatically change the strategy of Le Bon Marché between 2015 and 2020. The player is not anticipated to open any new outlets and is set to maintain the premium positioning of the current store. In order to compete with the other department stores located in Paris, LVMH is likely to invest further in advertising to attract local consumers and tourists. The company is unlikely to dramatically expand the range of products sold under its private...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Designer Apparel and Footwear (Ready-to-Wear), Fine Wines/Champagne and Spirits, Luxury Accessories, Luxury Electronic Gadgets, Luxury Jewellery and Timepieces, Luxury Leather Goods, Luxury Writing Instruments and Stationery, Super Premium Beauty and Personal Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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