Leão Júnior SA in Hot Drinks (Brazil)
Leão Júnior’s main brand, Leão, continued to lead tea in Brazil with a 25% value share in 2016. It is perceived by consumers as a standard price-positioned brand. However, in the review period, the company intensively invested in leveraging a more premium image for its brand, mainly through the launch of high-end flavours and a new visual identity in packaging.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Coffee, Other Hot Drinks, Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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