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Leão Júnior SA in Hot Drinks (Brazil)

Leão Júnior SA in Hot Drinks (Brazil)

Leão Júnior’s main brand, Leão, continued to lead tea in Brazil with a 25% value share in 2016. It is perceived by consumers as a standard price-positioned brand. However, in the review period, the company intensively invested in leveraging a more premium image for its brand, mainly through the launch of high-end flavours and a new visual identity in packaging.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Hot Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Euromonitor International
January 2017
Strategic Direction
Key Facts
Summary 1 Leão Júnior SA: Key Facts
Competitive Positioning
Summary 2 Leão Júnior SA: Competitive Position 2016

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