Laundry Care in New Zealand

Laundry Care in New Zealand

With New Zealand undergoing the biggest growth in the new-build construction sector ever seen, as well as experiencing strong population growth, increasing customer demand owing to a growing customer base has been the key driver behind volume sales growth, which has in itself helped to drive value sales growth in laundry care. New Zealand has one of the highest washing machine ownership rates in the world, which is expected to be a key driver behind value sales growth over the forecast period. W...

Euromonitor International's Laundry Care in New Zealand market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Home Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Laundry Care in New Zealand
Euromonitor International
February 2020
List OF CONTENTS AND TABLES
HEADLINES
PROSPECTS
Population growth and construction boom drive growth in home care
Green trends take hold
Weakest performance expected from standard powder detergents and starch/ironing aids
COMPETITIVE LANDSCAPE
Eco-brands are the strongest performers in laundry care
Unilever New Zealand continues to lead laundry care
Private label ranges are relaunched and refreshed
CATEGORY INDICATORS
Table 1 Household Possession of Washing Machines 2014-2019
CATEGORY DATA
Table 2 Sales of Laundry Care by Category: Value 2014-2019
Table 3 Sales of Laundry Care by Category: % Value Growth 2014-2019
Table 4 Sales of Laundry Aids by Category: Value 2014-2019
Table 5 Sales of Laundry Aids by Category: % Value Growth 2014-2019
Table 6 Sales of Laundry Detergents by Category: Value 2014-2019
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2014-2019
Table 8 NBO Company Shares of Laundry Care: % Value 2015-2019
Table 9 LBN Brand Shares of Laundry Care: % Value 2016-2019
Table 10

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