In August 2015, Alimentos Polar CA had to suspend operations in its manufacturing plant for powder detergents as the Venezuelan government had not settled the foreign currency to pay off the debts to international suppliers of raw materials. The debt has been estimated at USD6 million. The plant was reactivated in April 2016 implying that Alimentos Polar’s brand, Las Llaves, was out of the market for eight months. This resulted in a fall in volume sales of standard powder detergents in 2015 and...
Euromonitor International's Laundry Care in Venezuela market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Get a detailed picture of the Laundry Care market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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