Leading brands have continued their strong promotion drive in the market. This drive was encouraged further by a significant drop in consumer confidence over 2016, caused by the economic difficulties the region was going through. Consumers are looking for value products, and leading brands are reducing unit prices through discounts, and 1+2 offers. In 2016 this led to faster growth in volume terms than in value terms for laundry care.
Euromonitor International's Laundry Care in United Arab Emirates market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Get a detailed picture of the Laundry Care market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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