Laundry care in Tunisia saw retail current value sales increase by 6% in 2016. Laundry detergents remained the dominant product type with an overall value share of 85%. The penetration of automatic detergents products, both powder and liquid, continued to improve. The top three players in laundry detergents were all well positioned in the automatic detergents category: Henkel-Alki with its Dixan and Nadhif Machine brands, Procter & Gamble Co with the Ariel brand and Unilever Tunisie SA with the...
Euromonitor International's Laundry Care in Tunisia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Get a detailed picture of the Laundry Care market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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