Market Research Logo

Laundry Care in Spain

Laundry Care in Spain

Laundry detergents are mature, with low birth rates and a shrinking population not supporting growth. Furthermore, in 2017 laundry care saw limited innovation, the main trend being a shift from powder to liquid formulations in both bottle or tablet formats. Indeed, tablet detergents stagnated due to the poor performance of compact powders.

Euromonitor International's Laundry Care in Spain market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Laundry Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


LAUNDRY CARE IN SPAIN
Euromonitor International
February 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Laundry Care Sales Stagnate
Laundry Aids Suffer Competition From 2-in-1 Detergents
Demand for Fabric Softeners Maintained
Competitive Landscape
Mercadona's Laundry Care Products Most Popular Among Spaniards
Need To Reduce Water Consumptions Drives Innovation
New Fragrances and Packaging To Stimulate Sales
Category Indicators
Table 1 Household Possession of Washing Machines 2012-2017
Category Data
Table 2 Sales of Laundry Care by Category: Value 2012-2017
Table 3 Sales of Laundry Care by Category: % Value Growth 2012-2017
Table 4 Sales of Laundry Aids by Category: Value 2012-2017
Table 5 Sales of Laundry Aids by Category: % Value Growth 2012-2017
Table 6 Sales of Laundry Detergents by Category: Value 2012-2017
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2012-2017
Table 8 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2012-2017
Table 9 NBO Company Shares of Laundry Care: % Value 2013-2017
Table 10 LBN Brand Shares of Laundry Care: % Value 2014-2017
Table 11 NBO Company Shares of Laundry Aids: % Value 2013-2017
Table 12 LBN Brand Shares of Laundry Aids: % Value 2014-2017
Table 13 NBO Company Shares of Laundry Detergents: % Value 2013-2017
Table 14 LBN Brand Shares of Laundry Detergents: % Value 2014-2017
Table 15 Forecast Sales of Laundry Care by Category: Value 2017-2022
Table 16 Forecast Sales of Laundry Care by Category: % Value Growth 2017-2022
Executive Summary
Average Unit Price Rises, Demographic and Lifestyle Trends Influence Market
Home Insecticides Register Strongest Growth
Private Label Loses Competitiveness
Eco Products Increase in Availability Through Traditional Grocery Retailers
Multi-purpose Products and Premiumisation Will Drive Future Sales
Market Indicators
Table 17 Households 2012-2017
Market Data
Table 18 Sales of Home Care by Category: Value 2012-2017
Table 19 Sales of Home Care by Category: % Value Growth 2012-2017
Table 20 NBO Company Shares of Home Care: % Value 2013-2017
Table 21 LBN Brand Shares of Home Care: % Value 2014-2017
Table 22 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 23 Distribution of Home Care by Format: % Value 2012-2017
Table 24 Distribution of Home Care by Format and Category: % Value 2017
Table 25 Forecast Sales of Home Care by Category: Value 2017-2022
Table 26 Forecast Sales of Home Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report