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Laundry Care in Singapore

Publisher Euromonitor International
Published Apr 03, 2026
Length 32 Pages
SKU # EP21076860

Description

Laundry care in Singapore recorded retail value sales of SGD150 million in 2025, increasing by 3% in current terms and fuelled by rising demand for quick, efficient and sustainable solutions that address busy urban lifestyles and growing environmental awareness. Economic caution amid inflation is keeping consumers value-focused, leading to more frequent promotions and smaller pack sizes, while e-commerce and omnichannel retailers like FairPrice, RedMart and Watsons have become key distribution p...

Euromonitor International's Laundry Care in Singapore market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

32 Pages
Laundry Care in Singapore
Euromonitor International
April 2026
List Of Contents And Tables
LAUNDRY CARE IN SINGAPORE
Key Data Insights
2025 Developments
Efficient Solutions Support Value Growth by Catering to Hectic Urban Lifestyles
Key Industry Trends
CHART 1 Key Industry Trends for Laundry Care
Industry Performance
CHART 2 Persil Launches Wonder Wash Speed Clean
Sustainability Steers Category Towards Eco-Formulations and Refillable Packaging
Premiumisation Is Gaining Traction with Advanced Formulations and Sensorial Differentiation
CHART 3 Value Sales of Laundry Care 2020-2030
CHART 4 Volume Sales of Laundry Care 2020-2030
CHART 5 Value Sales of Laundry Care by Category 2025
What's Next?
Steady Growth Forecast as Sustainability Becomes Critical for Competitiveness
Speed, Convenience and Technology Set to Define Product Innovation
Digital Retail and Value-Seeking Behaviour Reshape Market Dynamics
CHART 6 Analyst Insight for Laundry Care
CHART 7 Forecast Value Sales of Laundry Care 2020-2030
CHART 8 Forecast Value Sales of Laundry Care by Category 2025-2030
Competitive Landscape
Unilever and Lion Corp Maintain Leadership through Brand Portfolios and Innovation
CHART 9 Company Shares of Laundry Care 2025
CHART 10 Brand Shares of Laundry Care 2025
Channels
Supermarkets Channel Leads As E-Commerce Expands
CHART 11 Retail Channels of Laundry Care 2020-2025
Economic Context
CHART 12 Economic Context for Laundry Care
CHART 13 Real Gdp Growth 2020-2030
CHART 14 Inflation 2020-2030
Consumer Context
CHART 15 Consumer Context for Laundry Care
CHART 16 Population 2020-2030
CHART 17 Consumer Expenditure 2020-2030
CHART 18 Population by Generation 2025
Country Reports Disclaimer
CHART 19 Key Industry Trends for Home Care
CHART 20 Unilever Launches CIF EcoRefill Range to Drive Sustainable Home Cleaning in Singapore
CHART 21 Value Sales of Home Care 020-2030
CHART 22 Volume Sales of Home Care 2020-2030
CHART 23 Value Sales of Home Care by Category 2025
CHART 24 Analyst Insight for Home Care
CHART 25 Forecast Value Sales of Home Care 2020-2030
CHART 26 Forecast Value Sales of Home Care by Category 2025-2030
CHART 27 Company Shares of Home Care 2025
CHART 28 Brand Shares of Home Care 2025
CHART 29 Retail Channels of Home Care 2020-2025
CHART 30 Economic Context for Home Care
CHART 31 Real Gdp Growth 2020-2030
CHART 32 Inflation 2020-2030
CHART 33 Consumer Context for Home Care
CHART 34 Population 2020-2030
CHART 35 Consumer Expenditure 2020-2030
CHART 36 Population by Generation 2025
HOME CARE IN SINGAPORE
Executive Summary
Evolving Product Formats Support Value Growth through Convenience
Key Data Insights
Key Industry Trends
Industry Performance
Sustainability Shapes Eco-Friendly Innovation
Multifunctionality Emerges as Time-Saving Value Driver
What's Next?
Sustainability to Drive Eco-Friendly Production and Packaging
Digitalisation and E-Commerce Projected to Transform Shopping Behaviour
Premiumisation Set to Gain Momentum through Multifunctional Innovation
Competitive Landscape
Leading Players Benefit From Innovation and Sustainability
New Launches and Emerging Trends Shape Competition
Channels
Supermarkets and E-Commerce Drive Home Care Sales
Economic Context
Consumer Context
Country Reports Disclaimer

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