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Laundry Care in Nigeria


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Laundry Care in Nigeria

High inflation and growing economic uncertainty resulted in consumers becoming increasingly price-sensitive when purchasing home care towards the end of the review period. There was growing demand for affordable and versatile cleaning agents as consumers sought to save money, with this trend particularly benefiting hand wash detergents, standard powder detergents and bar detergents. More specialised products and those perceived as less essential however saw growth rates slow, with the tiny niche...

Euromonitor International's Laundry Care in Nigeria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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  • Get a detailed picture of the Laundry Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
  • Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


    LAUNDRY CARE IN NIGERIA
    Euromonitor International
    January 2017
    LIST OF CONTENTS AND TABLES
    Headlines
    Trends
    Competitive Landscape
    Prospects
    Category Indicators
    Table 1 Household Possession of Washing Machines 2011-2016
    Category Data
    Table 2 Sales of Laundry Care by Category: Value 2011-2016
    Table 3 Sales of Laundry Care by Category: % Value Growth 2011-2016
    Table 4 Sales of Laundry Aids by Category: Value 2011-2016
    Table 5 Sales of Laundry Aids by Category: % Value Growth 2011-2016
    Table 6 Sales of Laundry Detergents by Category: Value 2011-2016
    Table 7 Sales of Laundry Detergents by Category: % Value Growth 2011-2016
    Table 8 NBO Company Shares of Laundry Care: % Value 2012-2016
    Table 9 LBN Brand Shares of Laundry Care: % Value 2013-2016
    Table 10 NBO Company Shares of Laundry Aids: % Value 2012-2016
    Table 11 LBN Brand Shares of Laundry Aids: % Value 2013-2016
    Table 12 NBO Company Shares of Laundry Detergents: % Value 2012-2016
    Table 13 LBN Brand Shares of Laundry Detergents: % Value 2013-2016
    Table 14 Forecast Sales of Laundry Care by Category: Value 2016-2021
    Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2016-2021
    Eko Supreme Nigeria Ltd in Home Care (nigeria)
    Strategic Direction
    Key Facts
    Summary 1 Eko Supreme Nigeria Ltd: Key Facts
    Competitive Positioning
    Summary 2 Eko Supreme Nigeria Ltd: Competitive Position 2016
    Expand Global Industries Ltd in Home Care (nigeria)
    Strategic Direction
    Key Facts
    Summary 3 Expand Global Industries Ltd: Key Facts
    Competitive Positioning
    Summary 4 Expand Global Industries Ltd: Competitive Position 2016
    Unilever Nigeria Plc in Home Care (nigeria)
    Strategic Direction
    Key Facts
    Summary 5 Unilever Nigeria Plc: Key Facts
    Summary 6 Unilever Nigeria Plc: Operational Indicators
    Competitive Positioning
    Summary 7 Unilever Nigeria Plc: Competitive Position 2016
    Executive Summary
    Double-digit Current Value Growth Solely Due To Inflation in 2016
    Consumers Shift To Affordable Multifunctional Products
    Shares Shaken Up As Consumers Trade Down
    Economy Distribution Channels Attract Price-sensitive Consumers
    Sluggish Forecast Period Growth Due To Economic Uncertainty
    Key Trends and Developments
    Growing Price-sensitivity Due To Economic Downturn and High Inflation
    Mid-income Consumers Turn Back To Multifunctional and Affordable Cleaning Products
    Counterfeits and Informal Retailing Pose Growing Challenge
    Market Indicators
    Table 16 Households 2011-2016
    Market Data
    Table 17 Sales of Home Care by Category: Value 2011-2016
    Table 18 Sales of Home Care by Category: % Value Growth 2011-2016
    Table 19 Sales of Home Care by Region: Value 2011-2016
    Table 20 Sales of Home Care by Region: % Value Growth 2011-2016
    Table 21 NBO Company Shares of Home Care: % Value 2012-2016
    Table 22 LBN Brand Shares of Home Care: % Value 2013-2016
    Table 23 Distribution of Home Care by Format: % Value 2011-2016
    Table 24 Distribution of Home Care by Format and Category: % Value 2016
    Table 25 Forecast Sales of Home Care by Category: Value 2016-2021
    Table 26 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
    Definitions
    Sources
    Summary 8 Research Sources

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