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Laundry Care in Mexico

Laundry Care in Mexico

Traditionally, most Mexicans have used standard powder detergents when completing their laundry duties. However, the appearance of liquid detergents in recent years has led to a slow but steady transition from powder to liquid detergents in many households. Most people see two principal benefits in powder detergents, rather than liquids. First, powder detergents can be used during several different home care activities, including laundry care and surface care tasks such as cleaning floors and ya...

Euromonitor International's Laundry Care in Mexico market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


LAUNDRY CARE IN MEXICO
Euromonitor International
February 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Powder Detergents Compete With Liquid Detergents for Consumer Attention
the Importance of Fabric Softener in Typical Laundry Cycles
Manufacturers Turn To Different Size Presentations in A Bid To Boost Sales
Competitive Landscape
Fábrica De Jabón La Corona and Procter & Gamble Remain the Leading Players
Marketing Campaigns and Promotions Remain A Major Feature of Laundry Care
Products With New Formulas Appear in Fabric Softeners
Category Indicators
Table 1 Household Possession of Washing Machines 2013-2018
Category Data
Table 2 Sales of Laundry Care by Category: Value 2013-2018
Table 3 Sales of Laundry Care by Category: % Value Growth 2013-2018
Table 4 Sales of Laundry Aids by Category: Value 2013-2018
Table 5 Sales of Laundry Aids by Category: % Value Growth 2013-2018
Table 6 Sales of Laundry Detergents by Category: Value 2013-2018
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2013-2018
Table 8 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2013-2018
Table 9 NBO Company Shares of Laundry Care: % Value 2014-2018
Table 10 LBN Brand Shares of Laundry Care: % Value 2015-2018
Table 11 NBO Company Shares of Laundry Aids: % Value 2014-2018
Table 12 LBN Brand Shares of Laundry Aids: % Value 2015-2018
Table 13 NBO Company Shares of Laundry Detergents: % Value 2014-2018
Table 14 LBN Brand Shares of Laundry Detergents: % Value 2015-2018
Table 15 Forecast Sales of Laundry Care by Category: Value 2018-2023
Table 16 Forecast Sales of Laundry Care by Category: % Value Growth 2018-2023
Executive Summary
Home Care Continues To Register Positive Growth Trends
Promotional Activities Support Sales Growth Across the Category
the Rise of E-commerce Remains A Major, Growing Trend
Relaunches of Existing Products and the Introduction of New Products Remain Key
Home Care Is Expected To Continue Registering Positive Growth
Market Indicators
Table 17 Households 2013-2018
Market Data
Table 18 Sales of Home Care by Category: Value 2013-2018
Table 19 Sales of Home Care by Category: % Value Growth 2013-2018
Table 20 NBO Company Shares of Home Care: % Value 2014-2018
Table 21 LBN Brand Shares of Home Care: % Value 2015-2018
Table 22 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 23 Distribution of Home Care by Format: % Value 2013-2018
Table 24 Distribution of Home Care by Format and Category: % Value 2018
Table 25 Forecast Sales of Home Care by Category: Value 2018-2023
Table 26 Forecast Sales of Home Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources

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