Laundry Care in Kazakhstan

Laundry Care in Kazakhstan

Laundry care in Kazakhstan is already a saturated category, thus growth is proving to be slower than expected. However, the largest sub-categories remain stable with their leading value shares, for example as can be seen with laundry detergents (especially automatic detergents). The strongest growth is seen in detergent tablets in 2019 (especially with liquid detergent tablets). This can be attributed to the high penetration rate of automatic washing machines in Kazakhstan, which is particularly...

Euromonitor International's Laundry Care in Kazakhstan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Home Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Laundry Care in Kazakhstan
Euromonitor International
February 2020
Washing machine sales boost automatic detergents, while price-sensitive consumers keep standard powder detergents in steady growth
Fashion conscious consumers call for fine fabric laundry care
Fresh scents and eco-friendly options drive innovation in liquid fabric softeners
Global brands retain lead, thanks to being perceived as higher quality by premium-seeking consumers
Russian players do not see as much success in laundry care, despite strong trade relations
Ushasty Nyan brand for children also appeals to eco-aware consumers seeking the most pure products
Table 1 Household Possession of Washing Machines 2014-2019
Table 2 Sales of Laundry Care by Category: Value 2014-2019
Table 3 Sales of Laundry Care by Category: % Value Growth 2014-2019
Table 4 Sales of Laundry Aids by Category: Value 2014-2019
Table 5 Sales of Laundry Aids by Category: % Value Growth 2014-2019
Table 6 Sales of Laundry Detergents by Category: Value 2014-2019
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2014-2019
Table 8 NBO Company Shares of Laundry Care: % Value 2015-2019
Table 9 LBN Brand Shares of Laundry Care: % Value 2016-2019
Table 10

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