Laundry Care in Guatemala

Laundry Care in Guatemala

Laundry care saw a substantial rise in growth in volume terms in 2019, alongside a marked decrease in current value growth. Domestic brands are increasing their presence by expanding their ranges of affordable products, attracting a growing number of consumers from low-income groups and boosting sales of products positioned in low-price segments. Towards the end of the review period, Grupo PDC launched two new products which significantly widened laundry care’s consumer base by making affordable...

Euromonitor International's Laundry Care in Guatemala market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Home Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Laundry Care in Guatemala
Euromonitor International
February 2020
List OF CONTENTS AND TABLES
HEADLINES
PROSPECTS
New product developments contribute to expanding consumer base
Hand washing is still the prevalent way of doing laundry in Guatemala
Bar detergents hold highest share, but multi-purpose powders gaining ground
COMPETITIVE LANDSCAPE
Union SA leads with Blanca Nieves brand
New product launches aim to attract low-income consumers
Vigorous marketing activities promote leading brands in laundry care
CATEGORY INDICATORS
Table 1 Household Possession of Washing Machines 2014-2019
CATEGORY DATA
Table 2 Sales of Laundry Care by Category: Value 2014-2019
Table 3 Sales of Laundry Care by Category: % Value Growth 2014-2019
Table 4 Sales of Laundry Aids by Category: Value 2014-2019
Table 5 Sales of Laundry Aids by Category: % Value Growth 2014-2019
Table 6 Sales of Laundry Detergents by Category: Value 2014-2019
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2014-2019
Table 8 NBO Company Shares of Laundry Care: % Value 2015-2019
Table 9 LBN Brand Shares of Laundry Care: % Value 2016-2019
Table 10

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