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Laundry Care in Germany

Laundry Care in Germany

Laundry care in 2017 benefited from the recent introduction of sophisticated and innovative products such as scent boosters, colour catchers and laundry detergents which can be used at lower temperatures, thus reducing the overall cost of doing the laundry while also being more environmentally-friendly.

Euromonitor International's Laundry Care in Germany market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Laundry Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


LAUNDRY CARE IN GERMANY
Euromonitor International
February 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Innovation, Sophistication and Convenience Support Further Growth
Sustainability Remains Important
Price-sensitivity Limits Value Growth
Competitive Landscape
Henkel Maintains Its Leading Position Despite Increasing Pressures
Green Companies Achieve the Strongest Growth
Category Indicators
Table 1 Household Possession of Washing Machines 2012-2017
Category Data
Table 2 Sales of Laundry Care by Category: Value 2012-2017
Table 3 Sales of Laundry Care by Category: % Value Growth 2012-2017
Table 4 Sales of Laundry Aids by Category: Value 2012-2017
Table 5 Sales of Laundry Aids by Category: % Value Growth 2012-2017
Table 6 Sales of Laundry Detergents by Category: Value 2012-2017
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2012-2017
Table 8 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2012-2017
Table 9 NBO Company Shares of Laundry Care: % Value 2013-2017
Table 10 LBN Brand Shares of Laundry Care: % Value 2014-2017
Table 11 NBO Company Shares of Laundry Aids: % Value 2013-2017
Table 12 LBN Brand Shares of Laundry Aids: % Value 2014-2017
Table 13 NBO Company Shares of Laundry Detergents: % Value 2013-2017
Table 14 LBN Brand Shares of Laundry Detergents: % Value 2014-2017
Table 15 Forecast Sales of Laundry Care by Category: Value 2017-2022
Table 16 Forecast Sales of Laundry Care by Category: % Value Growth 2017-2022
Executive Summary
Home Care Records Further Positive Value and Volume Growth in 2017
Sales Driven by Demand for Greater Sustainability, Convenience and Added Value
Competition Set To Intensify Further
Sustainability and Eco-friendliness Versus Convenience and Premiumisation
Innovation Set To Support Further Growth Over the Forecast Period
Market Indicators
Table 17 Households 2012-2017
Market Data
Table 18 Sales of Home Care by Category: Value 2012-2017
Table 19 Sales of Home Care by Category: % Value Growth 2012-2017
Table 20 NBO Company Shares of Home Care: % Value 2013-2017
Table 21 LBN Brand Shares of Home Care: % Value 2014-2017
Table 22 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 23 Distribution of Home Care by Format: % Value 2012-2017
Table 24 Distribution of Home Care by Format and Category: % Value 2017
Table 25 Forecast Sales of Home Care by Category: Value 2017-2022
Table 26 Forecast Sales of Home Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources

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