Laboratoires URGO SAS in Consumer Health (France)
Laboratoires URGO wants to increase its share in consumer health. In order to boost its sales, it is likely to capitalise mainly on its two brands Urgo in wound care and Humex in cough, cold and allergy (hay fever) remedies. For both, the company is expected to invest strongly in product innovation and advertising.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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