Label Vie SA in Pet Care (Morocco)
Label’Vie’s strategic direction in Morocco consists of further expansion via the opening of new Carrefour hypermarkets and Carrefour Market supermarkets all over the country, in order to gain value share from its competitors, especially Marjane Holding. For example, in 2015/2016, it opened two new Carrefour hypermarkets, one in Oujda and one in Marrakech, to reach six outlets. The company also plans to take advantage of its wide base of modern grocery retailers to launch private label products i...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Pet Food, Pet Products.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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