The concept of Label’Vie in Morocco benefits mainly from the strong brand image of Carrefour and Atacadão hypermarkets, which offer an array of innovative outlets. Carrefour Market is positioned to offer customers a pleasant in-store experience, while the use of a traditional loyalty card, “Carrefour”, is also an option for consumers. The concept has proved successful thus far, especially regarding the conversion of Label’Vie stores to Carrefour.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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