LG Household & Health Care Ltd in Home Care (South Korea)
LG Household & Health Care Ltd is a leading company in all of its business areas, including home care, where it maintained the market lead in South Korea throughout the review period. As evidenced by the company’s activities, one of its main competitive strengths is a capacity for product differentiation that can both create and respond to new consumer demands. Accordingly, it will continue to invest heavily in research and development, as well as in marketing activities, to ensure continued suc...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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