LG Household & Health Care Ltd in Beauty and Personal Care (South Korea)
The company is one of the beauty and personal care manufacturers frequently engaging in strategic acquisition. The company acquires successful brands from other manufacturers and reinforces them. It does not keep the acquired brands as they are, but expands them to strengthen them. For instance, the company acquired the CNP brand in 2014 and in 2016 launched CNP Rx, a premium line for the CNP brand. CNP is mainly distributed through drugstores and internet retailing whereas CNP Rx is available i...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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