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LEGO SpA in Toys and Games (Italy)

LEGO SpA in Toys and Games (Italy)

After several years of crisis, LEGO is experiencing remarkable growth in terms of sales all over the world, including in Italy. Thanks to a radical change in the company’s management, the release of several successful Lego-themed feature films, licensed toys and constant research and innovation involving many creative elements, LEGO is now well-placed to record further growth in Italy, threatening Mattel’s number one spot in traditional toys and games.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Toys and Games market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Euromonitor International
August 2016
Strategic Direction
Key Facts
Summary 1 LEGO SpA: Key Facts
Competitive Positioning
Summary 2 LEGO SpA: Competitive Position 2015

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